National Little League Month
National Little League Month celebrates youth baseball and softball programs across the country. These leagues bring together children, coaches, and families on community fields.
Activate community engagement and drive merchandise/sponsorship sales by positioning your brand as a supporter of youth baseball and family values during National Little League Month.
- Share volunteer spotlights: feature local coaches and parents who give back to youth sports
- Launch limited-edition Little League gear: custom apparel, patches, or equipment bundles tied to the month
- Host family skill-challenge events: home-run derbies or throwing contests that drive foot traffic and brand visibility
- Sponsor a local team or tournament: gain PR and community goodwill while reaching engaged families
Little League started in 1939 when Carl E. Stotz formed the first organized youth baseball league in Williamsport, Pennsylvania. He wanted a safe, fair way for children to enjoy the game.
That first season had just a few teams, but the idea quickly caught on. Over the next two decades, the program expanded far beyond its small-town roots.
In 1959, President Dwight D. Eisenhower honored Little League’s 20th anniversary. He signed a proclamation declaring a National Little League Baseball Week each June.
The goal was to recognize the role of youth sports in teaching teamwork, discipline, and respect.
Two years later, President John F. Kennedy issued his own proclamation. He encouraged communities to keep marking the second week of June every year.
Over time, the single week of recognition evolved. Organizers, teams, and fans began to extend the celebration. In more recent decades, many groups shifted the focus to an entire month.
September became widely known as National Little League Month. Today, it stands as a time to highlight the positive impact of these programs.
The observance links back to its origins in those early proclamations and the lasting vision of its founder.
Get involved locally
Volunteer your time with a local team as a coach, umpire, or organizer. Your help keeps games organized and safe. Kids benefit from your encouragement during practices and matches. Even a few hours can make a big difference for a season.
Design commemorative gear
Create custom patches, pins, or badges for players and fans. They can mark the month with something memorable. Local artists or print shops can help design unique items. These keepsakes also raise awareness when worn in public spaces.
Promote awareness online
Post photos, stories, or team highlights on social media. Share a memorable moment from the season. Use relevant hashtags to connect with others celebrating. A single post can inspire someone new to join or volunteer.
Host shared events
Plan skill-based activities like home-run derbies or throwing challenges. Invite families, neighbors, and former players to take part. These gatherings create excitement beyond the regular schedule. They also give young athletes new ways to enjoy their sport.
Watch inspiring games
Attend a live match or stream one online. Cheer for every player, regardless of the team. Your presence shows that effort matters. Watching together strengthens the bond between athletes and their supporters.