National Liqueur Day
A unique category in the world of alcoholic beverages, liqueur is a distilled spirit. Though the name is similar (and it is sometimes even made from liquor), liqueur is different from liquor in that it is sweeter.
Drive October liqueur sales and bar traffic by positioning National Liqueur Day as a premium tasting occasion and home-entertaining moment.
- 'Try 3 Classic Liqueur Cocktails This October' — bartender recommendations and recipe guides
- Host a Liqueur Tasting Party: curated brand pairings and entertaining tips
- Liqueur Brand Spotlight: feature Kahlúa, Baileys, Amaretto, Cointreau with mixology tips
- DIY Liqueur Cocktail Challenge: encourage home bartenders to share their creations on social
Fortified spirits have a history that goes way back to at least 400 BC when the Egyptians would use distilled wine to produce beverages. Sometimes they were mixed with honey, which would produce mead in the same process that is still used today.
As it turns out, the word liqueur comes from the Latin word “liquifacere” which means to liquefy. Other names for liqueurs might include cordials or schnapps.
Today, in order to be categorized as a liqueur, the sugar content must reach a minimum of 2.5%, which is why it is often served as a dessert drink. Some of the most popular and well-known liqueurs of today include Kahlúa, Baileys Irish Cream, Amaretto, Crème de menthe, Angostura Bitters, Limoncello and many others.
National Liqueur Day was founded to celebrate this wide range of delicious distilled drinks that bring flavor and enjoyment to the world!
Order a Drink Made with Liqueur
In honor of National Liqueur Day, substitute that usual beer or martini with a drink that is made from liqueur. Try out a White Russian made with Kahlúa and cream, a classic Amaretto sour, or a Cosmopolitan that includes vodka and cranberry juice as well as being made with Cointreau. Not sure what sounds good in the world liqueurs? That’s okay! Just sidle up to the bar, remind the bartender that it’s National Liqueur Day and ask them what they would recommend!
Try Making Drinks with Liqueur
Those who are feeling a bit more adventurous when it comes to tending bar at home might want to try out some recipes for drinks that include liqueurs. In fact, this would be a great time to host a National Liqueur Day party! Have guests bring some of their favorite liqueur-based drink recipes and try out some unique and interesting ways to enjoy mixed drinks.