National Just Do It Day
Accomplishing goals can help increase productivity and reduce stress — crossing off a long to-do list is an amazing feeling.
Capitalize on January motivation momentum by positioning your product/service as the tool that helps customers finally tackle their goals and break procrastination habits.
- Share accountability partner success stories—how teams/friends used your solution to complete projects together
- Create a 'Just Do It' challenge: 30-day goal-tracking campaign tied to your product's features
- Motivational content series: 'What's on YOUR to-do list?' user-generated posts showing real accomplishments
- Partner with Nike or fitness brands for co-marketing around New Year momentum and action-taking
Celebrated annually, National Just Do It Day was established in 2015 to encourage people to get things done! January is the perfect month, right at the beginning of the year, to reach down into that motivation and get stuff done.
Forget procrastinating or putting things off until another day, because when you get things done today, then you can have tomorrow to rest!
Most people know “Just Do It” as a slogan used by the American athletic shoe and apparel company, Nike.
Beginning in 1988, the slogan became a popular way for the shoe company to encourage people to get moving, exercise, work out and play ball.
This turned out to be an especially popular phrase during the years that the company’s sponsorship went to Michael Jordan, the famous basketball player for the Chicago Bulls.
The first Nike television commercial to incorporate the Just Do It slogan featured an 80 year-old marathon runner named Walter Stack, who ran more than 60,000 miles in his lifetime!
Now, National Just Do It Day is here to encourage people all over the world to get up, get out and get to it!
Stop Procrastinating
The most important thing to do on National Just Do It Day is that thing you’ve been putting off doing for some time. Whether it’s an item on the honey-do list or just a book you’ve been meaning to read, this is the time to do it! Take that pile of clothes to the dry cleaners to be mended, cleaning out that closet, emptying the recycling bin or sending that bag of donations to the homeless shelter. Whatever is lying around, a little bit forgotten but never far out of mind, can be accomplished today!
Find a National Just Do It Day Buddy
One of the best ways to avoid procrastination is to have an accountability partner. And a great way to make this work is to share each other’s National Just Do It Day lists the day before. This allows for a bit of accountability, knowing that this friend will ask about the various tasks that are on the list to be performed. It’s an ideal situation for helping each other get some stuff done.
Brush Up on Some Motivational Learning
Motivation is known as the condition that can help to activate behavior and keep it going toward meeting a goal. Learning more about what brings motivation can help people apply it to their lives. And, of course, National Just Do It Day is the perfect time for it!