National Hockey Mom Day
National Hockey Mom Day honors the strong women behind the scenes of every hockey player’s dream. These moms wake up early, pack gear, and drive through snow just to get their kids to practice.
Celebrate the unsung heroes of youth hockey with gift bundles, experiential offers, and heartfelt storytelling that resonates with sports-devoted families.
- Share hockey mom testimonials and behind-the-scenes stories on social media with branded hashtags
- Offer limited-time gift bundles (apparel, gear care products, arena snacks) tied to the second Friday in January
- Host in-arena or in-store appreciation events with photo ops and exclusive discounts for hockey moms
- Partner with sports retailers and family brands to create co-branded 'Hockey Mom' merchandise and experiences
National Hockey Mom Day honors the women who make hockey possible behind the scenes.
It began as a small grassroots effort by parents and fans who wanted to shine a spotlight on these hardworking moms.
Around 2019, a group of hockey supporters launched the idea online and encouraged people to celebrate it each year on the second Friday in January.
They started by sharing personal stories, posting thank-you messages, and spreading the word on social media.
Theresa Bailey, a longtime hockey advocate and founder of Canadian Hockey Moms, helped bring more attention to the day. She has worked for years to raise awareness of the important role moms play in the sport.
Her bestselling book, Hockey Moms: The Heart of the Game, added even more energy to the movement.
Though the day is not officially recognized by national governments, it has grown quickly in popularity across both the United States and Canada.
Local teams, families, and even some NHL fan pages now join in by giving a big thanks to hockey moms everywhere.
Whether driving to early practices or cheering in freezing rinks, these women keep the game alive. The day is a simple way to say, “We see you, and we’re grateful.”
Treat Her to a Rink-Side Surprise
Show your favorite hockey mom some love by organizing a surprise visit to a local game. Decorate the car with playful signs or flags to make her feel special. Capture the moment with a quick photo at the arena entrance.
Create a Personalized Tribute
Make something from the heart—write a note, record a video message, or gather old team photos. Share stories that remind her of how much she’s helped along the way. Small memories carry lasting meaning.
Host a Cozy Movie Night
Choose a hockey-themed film and plan an evening at home with her favorite snacks. Light a few candles, pile up blankets, and enjoy quality time together. A little laughter and rest go a long way.
Share Her Story Online
Post a shout-out on social media with a picture or quote that captures her dedication. Use kind words that reflect her journey and mention how much she’s inspired others. A digital high-five can lift her spirits.
Plan a Chill Day Off
Offer to take over her usual duties for the day. Handle errands, cook dinner, or walk the dog without being asked. Let her relax without rushing from rink to home.