National Hazy IPA Day
Crack open a can and you’ll see the difference right away. Hazy IPAs don’t pour like regular beers—they swirl with bold color, thick haze, and a heady burst of tropical scent.
Drive foot traffic and limited-edition sales at breweries and craft beer retailers by positioning National Hazy IPA Day as a discovery moment for trending beer styles with exclusive tastings and food pairings.
- Hazy IPA flight tastings: compare 3-5 regional brews in one session
- Food pairing challenge: spicy wings + citrusy haze = flavor match
- Behind-the-scenes brewery tour content showing the haze-creation process
- User-generated #HazyIPADay posts from tasting parties and bar events
National Hazy IPA Day began in 2023. Sierra Nevada Brewing Co. teamed up with National Day Calendar to create it.
They launched the day to shine a light on one of the fastest-growing beer styles in the U.S. Hazy IPAs, also called New England-style IPAs, have a cloudy look and bold, juicy flavor. Unlike clear, bitter IPAs, these brews offer a softer feel and a burst of fruity taste.
The third Thursday of August now marks this hop-forward celebration. Sierra Nevada played a key role, as they helped bring hazy beers into the spotlight with their “Hazy Little Thing” IPA.
Their goal was to honor the creativity behind hazy brews and give fans a reason to enjoy them together. Since its start, breweries across the country have joined in, offering limited releases, events, and tastings.
People responded quickly. The day became more than a beer promotion. It turned into a moment to share, explore, and learn about a style that keeps evolving.
From small local brewers to major beer makers, many take part in the fun. National Hazy IPA Day celebrates not only the drink but also the people who make and enjoy it in new, flavorful ways.
Sample a Variety of Hazy IPAs
Visit local breweries or craft beer bars to explore different hazy IPAs. Ordering a flight allows you to compare flavors and discover new favorites. Many establishments feature special releases or discounts for the day.
Host a Tasting Party at Home
Gather friends and family for a hazy IPA-tasting session. Curate a selection from various breweries, ensuring a range of flavor profiles. Provide tasting notes and encourage discussions about each beer’s unique characteristics.
Pair Hazy IPAs with Complementary Foods
Enhance your tasting experience by pairing hazy IPAs with suitable dishes. The fruity and juicy notes of these beers complement spicy foods, grilled meats, and tangy cheeses. Experimenting with pairings can elevate both the beer and the meal.
Share Your Experience on Social Media
Engage with the broader beer community by posting about your National Hazy IPA Day celebrations. Use the hashtag #HazyIPADay to connect with fellow enthusiasts, share recommendations, and discover how others are marking the occasion.
Learn About the Brewing Process
Deepen your appreciation by understanding how hazy IPAs are crafted. Attend a brewery tour focusing on the production of this style, or research the techniques and ingredients that contribute to its distinctive haze and flavor.