National Gourmet Coffee Day
Whether it’s the rich flavor, or the caffeine boost that can help a person wake up in the morning, coffee has become an important part of the start (or middle or end) of the day for billions worldwide!
Drive foot traffic and premium product sales by positioning gourmet coffee equipment, beans, and café experiences as gifts and personal indulgences during January's New Year wellness/lifestyle reset.
- Try a new brewing method this January—French press, V60, or pour-over—with step-by-step guides and equipment bundles
- Celebrate with a friend: share your favorite gourmet coffee shop or home brew setup on social media
- Premium arabica beans and brewing gear gift guides for coffee enthusiasts starting their 2025 coffee journey
- Behind-the-scenes content on roasting, sourcing, and the craft of gourmet coffee production
Coffee has a long history and has been enjoyed all over the world for hundreds of years. Certainly, coffee in the US has evolved from its rudimentary forms of brewing in pots over an open fire by cowboys living on the range!
Gourmet coffee is a product of the ever-increasing care and attention by coffee lovers to provide a high-quality product.
Beginning with better quality arabica beans and then moving into better practices for growing and roasting, there is no denying the improvement on the way coffee tastes and is presented in the modern age.
National Gourmet Coffee Day was established to show appreciation for the rich and full history of coffee as well as to celebrate the fresh and new ways that gourmet coffee has made its way into people’s lives and coffee mugs.
Although every day is certainly a great day to enjoy a cup of coffee, National Gourmet Coffee Day is an extra special time to explore, learn and find joy in the beauty and benefits of a simple cup.
Take a Friend on a Coffee Date
Grab a special friend or family member and take them out on a coffee date. Try out a new gourmet coffee shop in town or head over to an old favorite but perhaps try a new kind of coffee drink. Ask the barista if they know that it’s National Gourmet Coffee Day and perhaps they’ll provide a special deal or discount in honor of the day.
Try a New Way to Brew Coffee
One beautiful aspect of gourmet coffee is that its flavor profiles and taste can change significantly just by choosing a different way of brewing it. And, although many people might be intimidated by something other than a Mr. Coffee automatic pot, it’s really not that hard to learn a new way to brew that daily cup. Plus, in most cases, it takes less than 5 minutes! Some of the basic equipment that is useful (but not absolutely necessary) when using some of these brewing methods are a basic kitchen scale, a timer, a kettle for boiling water, and an at-home burr coffee grinder. Check out some of these rather simple ways to brew gourmet coffee in observance of National Gourmet Coffee Day: French Press. Some people really love the simplicity of this gourmet coffee brewing method because it doesn’t even require the use of a filter! For two servings, put 30 grams of coarsely ground coffee into the bottom of the press. Add 500 milliliters of water just off the boil. Stir and wait 3-4 minutes. Push the plunger down and this delicious cup of gourmet coffee is ready! V60 Pour Over. Place a paper filter in the V60 and rinse, then pour in the 21 grams of ground coffee. Using a gooseneck kettle if available, pour off-boil water over the top in 10-15 second bursts for three minutes until it reaches 360 grams. Chemex Pour Over. Using filters made of special paper that removes more of the coffee oils, this one provides a “cleaner” cup of gourmet coffee and can also brew two cups at a time. Plus it just looks cool! Use the same method as for V60, with 35 grams of coffee to 600 grams of water.
Give Gourmet Coffee as a Gift
A superb way to celebrate National Gourmet Coffee Day might be to remember a special coffee lover in your life. Pick up some gourmet coffee beans from a local roaster and present them as a gift. Not sure what kind of gourmet coffee beans to buy as a gift? That’s okay! The barista will be happy to help with making a wise choice, whether it’s a Costa Rican, an Ethiopian or a Kenyan coffee bean, it is sure to be delicious. Or, for a friend who has an espresso machine, go for a blend that specifically made for this. Place a pretty bow on top of the gift and present it to that special coffee-loving someone in honor of National Gourmet Coffee Day!
Enjoy Special Gourmet Coffee Flavored Treats
Some people who don’t necessarily love to drink coffee straight may still find that they like the flavor of coffee when it is made into sweet treats or baked goods. Consider whipping up some of these delicious treats in celebration of National Gourmet Coffee Day: Mocha Truffle Cheesecake. Love the creamy deliciousness of coffee and chocolate blended together in a baked cheesecake topped with whipped cream. Coffee and Cream Brownies. Infuse regular brownies with the flavor of coffee using instant coffee granules. Top with a chocolate cream glaze. Gourmet Coffee Ice Cream. Those with an ice cream maker can try making it themselves, or just pick some up at the store and add a scoop to a piece of chocolate cake or brownie.