National Get Gnarly Day
National Get Gnarly Day is all about jumping headfirst into something bold, wild, or completely out of the ordinary. It’s that little push to stop holding back and start living with a bit more edge.
Inspire customers to break routine and try bold new experiences—from wardrobe refreshes to extreme sports—positioning your brand as the enabler of daring lifestyle moments.
- Before & After: Show dramatic style transformations and confidence boosts from trying something new
- Dare to Try: Feature customer stories of conquering fears (first surfing lesson, new skill learned, exotic meal)
- Gnarly Gear Guide: Curate bold fashion, adventure equipment, or kitchen tools for the adventurous spirit
- Challenge Your Comfort Zone: Partner with instructors/experts to offer exclusive classes or experiences on Get Gnarly Day
National Get Gnarly Day started in 2016. Whirlpool Corporation created it as part of a fun campaign for their North American Region team. They played with the letters “NAR” and mixed them into the word “gnarly” to spark energy and creativity among employees.
The idea caught on quickly. What began as an internal push to shake things up soon turned into something much bigger. Whirlpool decided to turn it into a day for everyone, not just their staff.
The word “gnarly” first popped up in surf culture during the 1960s. Surfers used it to describe huge, rough waves. It didn’t always mean something good at first, but it changed over time. Eventually, “gnarly” came to stand for anything wild, cool, or daring. That’s the exact spirit this day celebrates.
The purpose behind National Get Gnarly Day is simple. It invites people to try something new, take risks, and ditch the usual. It reminds us that being bold doesn’t have to mean being reckless.
Even small steps outside your routine can open up a whole new world. Whirlpool wanted more than just fun—they wanted to encourage courage, change, and creativity. That message continues to grow each year.
Revamp Your Style
Experiment with a bold new hairstyle or update your wardrobe with vibrant pieces. Refreshing your appearance can boost confidence and reflect a daring spirit.
Explore Adventurous Activities
Engage in thrilling pursuits like rock climbing, surfing, or skydiving. Trying an extreme sport can invigorate your routine and introduce you to new passions.
Host an Unconventional Gathering
Organize a themed party where guests dress in eccentric outfits and enjoy unique cuisine. Creating a lively atmosphere fosters memorable experiences and strengthens connections.
Embark on a Culinary Journey
Sample exotic dishes or attempt cooking a challenging recipe from a different culture. Expanding your palate can lead to delightful discoveries and culinary skills.
Learn a Challenging Skill
Enroll in a class that teaches something outside your usual interests, such as martial arts or a musical instrument. Acquiring new abilities enhances personal growth and keeps life engaging.