National DTC (Direct-To-Consumer) Friday
National DTC (Direct-To-Consumer) Friday is a special day that highlights the unique connection between consumers and brands. This celebration focuses on the growing direct-to-consumer movement, which allows people to buy products directly from the makers, bypassing traditional retail stores.
Position your DTC brand as the direct, transparent alternative to traditional retail—leverage social sharing and user-generated content to drive discovery and sales two weeks before Black Friday.
- Share unboxing videos and product photos with #NationalDTCFriday to celebrate direct-to-consumer shopping
- Run a 'Discover New DTC Brands' social media hunt with exclusive discounts for participants
- Feature customer reviews and testimonials highlighting why DTC brands offer better value and transparency
- Launch limited-edition DTC startup collaborations or flash sales to capitalize on the movement's momentum
National DTC (Direct-To-Consumer) Friday began in 2019 and was founded by everyday people who wanted to address common shopping issues.
This day was created to celebrate the growing direct-to-consumer movement, which has become popular due to its ability to connect consumers directly with the brands they love.
The idea for this special day emerged as direct-to-consumer brands, like Bonobos and Warby Parker, started gaining traction. These brands disrupted the traditional retail scene by providing a more direct connection between the producer and the consumer.
Over two-thirds of consumers now prefer having direct access to brands. National DTC Friday celebrates this change, supporting the innovative brands that make shopping more transparent and consumer-friendly.
Shop and Share
Grab your favorite DTC product and snap a photo. Share it on social media with a quirky caption. Tag the brand and use the hashtag #NationalDTCFriday. Spread the love and let others know why this product rocks. Your friends might discover something new and exciting.
Discover New Brands
Go on an online treasure hunt for new DTC brands. Browse through social media, search engines, or specialized marketplaces. You’ll find innovative products and your next favorite brand. Make it a game and see who can find the quirkiest item!
Write Reviews
Become a mini-critic for a day. Write glowing reviews for your favorite DTC products on their websites or social media pages. Let others know what makes these items special. Honest feedback helps brands improve and new customers decide.
Support Startups
Show some love to emerging DTC brands. Make a purchase or two from a startup that catches your eye. Every sale helps them grow. Plus, you might get a unique product that only some have. It’s a win-win!
Engage with Brands
Follow your favorite DTC brands on social media. Like, comment on, and share their posts. Sign up for their newsletters. Engaging with brands helps you stay informed about new products and promotions. Plus, it’s a fun way to support them without spending a dime.
Create Unboxing Videos
Feeling creative? Make an unboxing video of your latest DTC purchase. Show off the packaging, the product, and your initial reactions. Post it on your social media accounts. Your enthusiasm can be contagious and might inspire others to check out the brand.