National Deal Week
Discovering hidden gems and cost-effective finds while exploring retail options, turning every purchase into a rewarding adventure.
Position your brand as the destination for early holiday deals and value-driven shopping before the Black Friday rush, while highlighting support for local small businesses.
- Early bird deal alerts: 'Shop smarter, not harder—discover exclusive discounts all week before Black Friday'
- Local hero spotlight: 'Support small businesses this National Deal Week with unique finds and special offers'
- Price comparison guides: 'We've done the homework—here are the best deals across categories this week'
- Loyalty rewards push: 'Earn extra points on every purchase during National Deal Week'
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Notable campaigns4
- Walmart (2024): Launched 'Deals of Desire' episodic mini-series with drama, humor, and celebrity partnerships (e.g., 'Mean Girls' reunion cast) weeks ahead of Black Friday to turn deal-hunting into entertainment and drive both online and in-store traffic.
- Amazon (2025): Deployed Rufus, a generative AI-powered conversational shopping assistant, to help customers find deals, curate personalized recommendations, and provide product information during Black Friday/Cyber Monday.
- Target (2024): Offered items discounted up to 50% off with special three-day-only deals (Thu–Sat), doubled the number of deals from prior year, and gave 50% discount on Circle 360 membership (unlimited same-day delivery) on Black Friday/Cyber Monday.
- Shopify (merchants) (2022): Shopify merchants hit a record $7.5 billion in sales during Black Friday/Cyber Monday weekend (19% increase from prior year), with 52+ million consumers globally purchasing from brands powered by Shopify.
Campaign ideas8
- Launch an episodic entertainment series tied to deals (e.g., 'Deals of Desire' mini-dramas with celebrity cameos) to turn shopping into content consumption.
- Deploy an AI-powered shopping assistant to help customers find deals, curate personalized recommendations, and provide real-time product info during the week.
- Run tiered early-access deals for loyalty members 24-48 hours before general public, creating exclusivity and membership value.
- Create hourly or daily 'surprise deal drops' with countdown timers to drive repeated site visits and create FOMO throughout the week.
- Host themed bundle promotions (e.g., 'Tech Bundle Blitz,' 'Beauty Essentials Kit') with 30-50% discounts to increase AOV and cross-sell.
- Implement live in-store events and demonstrations in select locations to drive foot traffic and create experiential brand moments.
- Build a multi-week campaign launching previews in late October, expanding deals throughout November, extending into early December.
- Run paid ads on all major platforms (Facebook, Instagram, TikTok, Pinterest, YouTube) with dynamic retargeting for cart abandoners.
Social angles6
- Behind-the-scenes content: 'How we pack 10,000 orders a day' — showcase the hustle and logistics of your National Deal Week. #NationalDealWeek #BehindTheScenes
- User-generated content: Encourage customers to share haul videos/posts with branded hashtag (e.g., #[YourBrand]DealWeek) for retweets/reposts and community buzz.
- Countdown reels: Daily 48/24/12/6-hour deal countdown videos with trending audio to keep followers engaged and checking back. #DealsDropping #FOMOReal
- Celebrity/influencer takeovers: Partner micro and macro influencers to live-stream shopping sprees, unboxings, and deal highlights in real time.
- Comparison posts: Side-by-side graphics showing 'Normal Price vs. Deal Price' — make savings visible and shareable. #SavingsStalker #SmartShopping
- Flash deal alerts: Short-form text posts with countdown timers on stories/reels ('Only 4 hours left on 50% off everything'). #LastChance #FlashSale
Ad copy starters5
“'This is the one week we lose our minds on pricing. National Deal Week: 40% off everything, Wednesday through Tuesday. #NationalDealWeek'”
“'Your favorite brands. Ridiculous prices. One week only. National Deal Week starts Wednesday—mark your calendar.'”
“'The deals you've been waiting for all year, compressed into 7 days. National Deal Week: Shop now, thank us later.'”
“'We're not just running a sale. We're celebrating the biggest shopping moment of the year. Up to 50% off, all week.'”
“'Limited stock, unlimited savings. National Deal Week kicks off Wednesday. Don't wait—these deals disappear fast.'”
Tips4
- Start building anticipation 2-3 weeks before the event with teasers, previews, and 'coming soon' messaging to prime your audience.
- Segment your email list and run multiple campaigns—VIP early access, loyalty rewards, general offers—to maximize relevance and conversion.
- Use countdown timers everywhere (emails, web banners, app notifications, SMS) to create urgency without overselling and training customers to always wait for sales.
- Plan inventory carefully: National Deal Week drives 30-40% of annual revenue for some sellers. Stockouts lose sales; overstock requires mark-downs post-event. Forecast aggressively.
Getting its start on the Wednesday before US Thanksgiving, National Deal Week is an opportunity for marketers and businesses to promote their various deals ahead of the big shopping days like Black Friday, Small Business Saturday, and Cyber Monday.
The National Deal Week event got its start through the National Retail Federation sometime around 2017, or possibly earlier, although the general idea of the dates can be traced back much further – especially Black Friday.
The term “Black Friday” was originally used in association with stock market crashes. Then, in the 1950s, business managers referred to the day after Thanksgiving as Black Friday because employees would call in sick to get a long weekend off of work. Later, in 1961, the term became associated with shopping when the city of Philadelphia was extra-crowded with visitors for the Army-Navy football game so that traffic cops had to work twelve hour shifts to cover it!
In more recent years, the other days have been added, including Cyber Monday in 2005 and Small Business Saturday in 2010. All of these days combined together in 2011 to produce National Deal Week, turning this collection of days into a shopper’s dream!
Go Shopping during National Deal Week
Consumers and shoppers who have a list of purchases to make might best get involved with National Deal Week by taking advantage of the special sales and discounts offered this week. Many people like to scour the ads and do their homework in advance so that their shopping activities can be most efficient. Some people now begin showing up at major retailers late at night on Thanksgiving Day to get even better deals ahead of the Black Friday crowds.
Grab Online Deals
Folks who don’t prefer to stand in line outside waiting for a store to open can certainly grab some deals that can be found in cyberspace through online shopping. These discounts may happen all throughout National Deal Week, particularly on Cyber Monday. Many companies will release ads in advance so folks can compare prices and get the best bargains. Don’t forget to order early, however, to be sure that deliveries happen well in advance of the holidays!
Support Small Businesses
While discounts at huge retailers are great, National Deal Week also brings the opportunity to promote the small guys in the local area. Small Business Saturday brings features through local businesses and retailers, often including special coupons, unique events, or even festivities that the whole family can participate in. And those folks who happen to own a small business can certainly get involved by taking advantage of opportunities to offer special deals, discounts, customer loyalty programs and so much more! Each year since it started, the number of people who get involved with Small Business Saturday has continued to grow through the backing of their communities. This is a great time to remember that small businesses are often the backbone of a community, so buying from them during this shopping event – and all throughout the year – is a perfect way to show some support to the little guys.
Share and Care
While it’s certainly fun to get involved with the hubbub of shopping, some people like to celebrate National Deal Week by remembering how good they have it and then giving back to others who have less. For instance, as this week happens around Thanksgiving, many people like to share some of their good fortune by making a donation or providing a holiday meal to a family who is in need, perhaps through a local food bank. Other charities, like Toys for Tots take donations of toys to give to the children of families who cannot afford them. Many large retail chains even set up a donation point at their cash registers, making it easy for customers to purchase toys and then donate them on the spot. So even during all of the hype of this shopping season, it’s important to keep in mind that sharing and giving, particularly to those in need, is what makes the world a better place to live in!