National Curves Day
National Curves Day celebrates body positivity and self-love for people of all shapes and sizes. This day encourages everyone to appreciate their unique bodies, promoting confidence and self-esteem.
Drive inclusive fashion and beauty sales by positioning your brand as a body-positive champion on National Curves Day, leveraging user-generated content and influencer partnerships to reach plus-size and body-conscious audiences.
- #NationalCurvesDay selfie campaign: encourage customers to share their confidence moments and feature UGC on brand channels
- Exclusive drops or discounts for inclusive sizing brands on the second Wednesday of October
- Partner with body-positive influencers for takeovers celebrating diverse body types and styling tips
- Behind-the-scenes content showing how your brand designs for all body types and sizes
Campaign ideas7
- Red clothing challenge: Encourage followers to post selfies wearing red on National Curves Day (the movement's official color) using #NationalCurvesDay and tag 3 friends. Use branded hashtag to track UGC.
- Influencer partnership series: Collaborate with plus-size influencers/body-positive creators to share their personal curves story and recommendation for your brand or product.
- Limited-edition body-positive collection: Launch exclusive National Curves Day merch (apparel, swimwear, accessories) celebrating all body types—price competitively to show inclusivity isn't premium.
- In-store fashion shows or virtual try-ons: Host mini fashion events in-store or online featuring diverse plus-size models wearing your products; livestream and encourage attendee participation.
- Donate-to-nonprofit model: Partner with body-positivity nonprofits; pledge a percentage of National Curves Day sales to organizations fighting body shaming or eating disorder support.
- User-generated styling contest: Ask customers to submit photos of their favorite outfit in your brand's sizes; winners get featured on social/email with prize; emphasize confidence, not appearance alone.
- Email campaign: Send early-access discount codes to plus-size loyalty members; highlight size-inclusive product range; include testimonials from real customers celebrating self-love.
Social angles6
- Celebrate YOU: 'Your curves, your style, your confidence. This National Curves Day, we're here for all of you. Share your #CurvesConfidence moment.' + real customer testimonials.
- Challenge norm: 'One day isn't enough to celebrate curves. All bodies are good bodies. Show us your style #NationalCurvesDay #EmbraceCurves'
- Inclusivity pledge: 'We believe fashion is for EVERY body. This National Curves Day, we're committing to even more sizes, styles, and representation. #AllBodiesWelcome'
- Empowerment angle: 'Red means power. Red means confidence. Red means YOU. Wear red on National Curves Day and show the world what curves look like. #NationalCurvesDay'
- Community focus: 'From size 14W to 30W and beyond—these real stories of self-love will inspire you. Join the movement. #NationalCurvesDay #EmbraceCurves'
- Fashion-first: 'Curves deserve trend-forward fashion, not leftovers. Shop styles designed for YOUR shape. #NationalCurvesDay #CurvesFashion'
Ad copy starters5
“'Your body. Your rules. Your style.' – Celebrate National Curves Day with [Brand]. Explore sizes 14W–30W.”
“Red isn't just a color. It's confidence. Wear it proud on National Curves Day. Shop our full curve-inclusive range.”
“Beauty is every size. Find your fit with [Brand's] expanded plus-size collection.”
“No such thing as 'real women.' Just real humans. Real curves. Real style. Shop National Curves Day styles.”
“From your curves to the runway. Fashion designed for YOUR shape, not resized for it. #NationalCurvesDay”
Tips4
- DO plan at least 4–6 weeks in advance. National Curves Day falls on the second Wednesday of October (Oct. 14, 2026). Content, partnerships, and inventory need prep time.
- DON'T treat it as a one-day sale. Use it as a multi-week celebration starting 2 weeks before; extend momentum through October with exclusive drops or extended discounts.
- DO partner with plus-size influencers/models authentically—not as tokenism. Their voices build real credibility. Kohl's success with EVRI came from featuring influencers like Essie Golden and Alex Michael May prominently.
- DON'T focus only on women. The movement expanded to include men in 2017 (COED). Ensure messaging and products celebrate all genders and body types. Avoid gendered language like 'flattering for women'
National Curves Day was established in 2015 by Zak Bell, the Creative Director and CEO of Jon Marc Collection. The day was created to inspire plus-size women to embrace their bodies and boost their self-confidence. It initially focused on women but soon expanded to include men as well. The celebration aims to combat body shaming and promote body positivity, encouraging individuals to appreciate their unique shapes and sizes.
In 2016, National Curves Day became a global nonprofit organization, extending its mission to empower everyone. The organization promotes inner peace, confidence, and self-love through various events and campaigns throughout the year.
It collaborates with fashion designers, influencers, and activists to spread its message of inclusivity and body positivity. This annual event has grown into a significant movement, advocating for better representation of plus-size individuals in the fashion industry and society.
Wear Your Confidence
Celebrate National Curves Day by donning your most fabulous outfit. Choose something that makes you feel confident and beautiful. Whether it’s a bold print, a favorite dress, or a comfy pair of jeans, wear it with pride. This day is all about feeling good in your skin and expressing yourself through fashion.
Share the Love
Post a selfie on social media with the hashtag #NationalCurvesDay. Spread the message of body positivity and self-love. Show off your favorite style and inspire others to embrace their curves. This simple act can encourage others to appreciate their unique beauty and join the celebration.
Host a Body-Positive Gathering
Gather friends for a body-positive party. Enjoy activities that celebrate self-love, like a mini fashion show or a makeover session. Play some uplifting music, share compliments, and make it a day of empowerment and fun. It’s a great way to connect with others and promote a positive message.
Support Inclusive Brands
Shop from brands that prioritize inclusivity and body positivity. Look for companies that offer stylish options for all body types. By supporting these brands, you help promote a more inclusive fashion industry. Your purchase is not just about clothes; it’s a statement of diversity and acceptance.
Spread Positivity
Use your platform to educate and inspire others about body positivity. Share articles, videos, and personal stories that promote self-love and acceptance. Encourage conversations about the importance of embracing all body types and challenge harmful beauty standards. Be a voice for change in your community.