National Concert Day
Savor the electrifying atmosphere, pulsating rhythms, and soul-stirring melodies at live music events that captivate and resonate.
Drive ticket sales and venue bookings by positioning National Concert Day as the perfect moment to celebrate live music experiences and community gatherings.
- Countdown to concert season: 'Don't miss live music—book your tickets this May'
- Behind-the-scenes artist & crew spotlights celebrating the people who make concerts happen
- User-generated playlists and concert memories from fans sharing their favorite live moments
- Partner promotions: bars, venues, and hospitality brands offering special concert-night deals
Notable campaigns2
- Live Nation Entertainment (2015): Established National Concert Day in 2015 as the first Tuesday in May. Held a concert at Irving Plaza in New York City during the first year and offered a 'Kickoff to Summer Ticket Sale' with over a million concert tickets for $20, with no extra service charges.
- Live Nation Entertainment (2017): Put one million summer tour tickets on sale for $20 with no extra service charges between May 2nd and 9th, timed to coincide with a concert at New York's Irving Plaza, featuring artists such as The Roots, Joan Jett, OneRepublic, and Cheap Trick.
Social angles6
- 🎤 Today marks the START of summer concert season! Who are you seeing live this year? Drop your bucket list artists below. #NationalConcertDay #ConcertSeason
- Nothing beats the energy of live music. Whether it's your first concert or your 50th, there's magic in the crowd. Share a photo from YOUR most memorable concert! #NationalConcertDay
- Calling all music lovers: Limited-time concert tickets on sale TODAY. $20 flat rate, no hidden fees. Summer awaits. 🎵 #NationalConcertDay #ConcertDeals
- From sold-out arenas to intimate venues — what's the next show on YOUR list? Use #NationalConcertDay to tell us who you're dying to see live.
- The stage is set, the band is warming up, the crowd is buzzing. Live music > everything. Celebrate National Concert Day by booking your next ticket! 🎸 #NationalConcertDay
- Memories made in the mosh pit, singalongs in the bleachers, surprise setlists... tell us your most iconic concert moment! #NationalConcertDay #ConcertStories
Ad copy starters5
“Summer starts now. One million concert tickets on sale for $20. No hidden charges. Book yours before they're gone.”
“Your favorite artist. Your favorite city. Your cheapest ticket ever. National Concert Day ticket sale is LIVE.”
“Live music is calling. Limited-time pricing on thousands of summer concerts. Check out what's happening near you.”
“Five months of epic shows. Infinite memories. National Concert Day deals start today — lock in your spots.”
“The perfect concert is waiting. Limited seats at unbeatable prices, TODAY ONLY.”
Tips4
- Plan 4–6 weeks in advance: National Concert Day falls on the first Tuesday in May. Lock in partnerships, creative assets, and campaign logistics early to maximize impact. Last-minute campaigns lose credibility and reach.
- Emphasize urgency & scarcity: Limited-time ticket pricing (e.g., $20 flat rate, no fees) and finite inventory drive action. Use countdown timers and 'live' supply counters to amplify FOMO.
- Celebrate the cultural moment, not just the sell: Focus on the joy, energy, and emotion of live music—nostalgia, connection, community—rather than just pushing ticket sales. Authenticity resonates deeper.
- Leverage artist partnerships and fan-generated content: Artists have massive reach; encourage them to promote #NationalConcertDay with exclusive content (acoustic snippets, meet-and-greet teasers). Repost fan concert memories to build community trust.
Concerts and live musical performances have been part of basically every human culture for thousands of years. In fact, for most of history, the only way to experience music was through live concerts. It wasn’t until recording technology was invented in the late 1800s that it became possible to record and replay music.
But even with access to this technology, anyone who has ever been to a concert knows that live music is just incredible and worth celebrating!
National Concert Day had its inaugural celebration in 2015 when it was established by the entertainment company Live Nation Entertainment. The idea behind the day was to remind people how much they love concerts – and to celebrate the fans, artists and support crew that make various live concert performances possible.
As it continues to be supported and promoted by the international Live Nation concert promotion and ticketing agency, this day has been growing in scope throughout the globe. The unfortunate events of 2020 and 2021 put a bit of a halt to National Concert Day, but since the pandemic the day has bounced back with even more excitement and fervor.
Make Plans to Attend a Concert
Of course, the most important activity a person can engage with in honor of National Concert Day would be to buy tickets and make plans to attend a concert. Whether it comes in the form of a national tour where a major name is performing, or if it’s a simple house show that features a small local band, this is the right time to do it. Perhaps it would be fun to gather some friends to attend a symphony together, or gather at a pub or bar to listen to some jazz musicians jamming. Whatever the style of music, the sky’s the limit when it comes to National Concert Day!
Put on a Concert
Local musicians, event planners, community leaders and others can get involved with National Concert Day by arranging and putting on a musical concert event. Celebrate the day in style by offering free concerts in the park, scheduling gigs for various music shops or bars, or making a big deal out of it by booking a large venue far in advance. This is an ideal time to get creative and involved, raising awareness about the benefits that live music provides while also inviting others to join in.
Make a National Concert Day Soundtrack
A fun way that many music lovers like to celebrate different days of the year is by making a playlist that goes along with the themes of various days. Even those who can’t take the day off to attend a concert don’t have to miss out because they can listen to a playlist of live concert music no matter where they happen to be. Hop onto Spotify, Apple Music or some other online platform and create a playlist out of a range of live concerts, whether pop music, jazz, hip hop, or classical styles of music. Check out some of these most famous soundtracks of live concerts in the popular genre that can be added to a playlist: Queen at Live Aid in Wembley Stadium, UK (1985)Michael Jackson with The Dangerous Tour in Bucharest, Romania (1992)The Beatles at Shea Stadium in Queens, New York (1965)Stevie Wonder at Glastonbury Festival, UK (2010)
Show Support to a Musician
An excellent thing to consider in honor of National Concert Day would be if there are musicians in local life who need some love, support or encouragement. Being a budding musician can sometimes feel like a lonely road, wondering if there is a place in the world for them. Those who have friends or family members who are musicians might want to observe this day by inviting a musician friend over for dinner, asking them about the musical pieces they are working on, and encouraging them in their pursuit of being a musical performer.