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National Colon Cancer Awareness Month

Promoting knowledge and early detection, advocating for health, and supporting those impacted by this critical health concern.

Attitudes & EmotionsBody & HealthHealthcare65
Marketing angleinferred

Position your brand as a health advocate by supporting colorectal cancer awareness through screening education, Dress in Blue Day activations, and partnerships with cancer coalitions.

Relevance 65medium intent
  • Dress in Blue Day photo campaigns encouraging workplace/community participation with branded hashtags
  • Educational content on early detection benefits and screening options targeting age 45+ demographics
  • Partner with healthcare providers to promote screening appointments and normalize preventive care conversations
  • Fundraising event tie-ins with cancer coalitions to drive donations and community engagement

History

The first official National Colon Cancer Awareness Month was declared in March of 2000 by US President Bill Clinton. With the purpose of raising awareness for this disease, particularly as early detection is more likely to bring a cure, this month is supported by a number of different organizations and groups each year since that time.

Also referred to as National Colorectal Cancer Awareness Month, this event has grown in size and scope over the years, bringing to people’s attention the importance of the practice of screening for this cancer. As statistics for colon cancer are on the rise, and the people diagnosed with this disease are getting younger, the hope for this event is that more people will get screened to check for early markers of the disease.

If caught early, colon cancer can be curable through treatments such as surgery, chemotherapy or radiation. But colon cancer is considered to be a quiet disease because it often does not show symptoms early on. And the longer the disease has to invade the body before discovery, the less possibility there is of the treatment working.

While the age for getting a colon cancer screening (without family history) used to be 55, it has now been lowered to 45, according to the US Centers for Disease Control and Prevention (CDC).


How to celebrate

Get a Colon Cancer Screening

Those who are age 45 or older should check with their doctor and begin to have regular screenings for colon cancer. This may be done through various tests provided by the doctor, including a colonoscopy. Anyone who is younger than 45 but has a family history of colon or colorectal cancer should also ask their doctor about getting screened.

Raise Awareness about Colon Cancer

In addition to taking care of your own health, be sure to get others involved in National Colon Cancer Awareness Month through various events, activities and social media. It’s time to end the shame that can sometimes come with certain parts of the body and, instead, normalize the conversation about colon cancer prevention. One way to bring up the conversation might be to participate with Dress in Blue Day, held each year on March 1.

Enjoy Dress in Blue Day

Everyone loves a theme day, right? Put on your best blue outfit to show support for colorectal cancer awareness. Encourage friends, family, and coworkers to join in. A sea of blue can spark conversations and spread the word. Snap a photo and share it on social media with relevant hashtags. It’s a fun way to unite people for a serious cause​.

Attend Activites and Events

The Colon Cancer Coalition is one group that has chapters all throughout the United States that host events and activities for the prevention of colon cancer. In addition to raising awareness, the coalition also raises financial support to fund research for a cure. One of the trademarked slogans this organization uses for their races is Get Your Rear in Gear!

Share Your Story

Personal stories can be powerful. Encourage survivors, patients, and caregivers to share their experiences with colorectal cancer. Create a blog, a social media post, or even a short video. These stories can inspire others to get screened and offer hope to those battling the disease.