National Christmas Lights Day
Creating a luminous wonderland that brightens the darkest season, celebrating with glimmering decorations that adorn the night.
Drive holiday decoration sales and eco-friendly lighting adoption by positioning National Christmas Lights Day as the official kickoff for festive home transformation.
- Before & After: Transform Your Home Into a Winter Wonderland
- Solar vs. Traditional: The Eco-Friendly Christmas Lights Showdown
- Host the Ultimate Christmas Lights Gathering—Party Planning Guide
- DIY Christmas Light Installation Tips for Beginners
Campaign ideas8
- Light Installation Workshop Series: Partner with local contractors to host in-store 'How to Hang Christmas Lights' workshops—sell supplies, attract DIYers, drive foot traffic.
- Before & After Photo Challenge: Invite customers to share their home light displays on social media with a branded hashtag. Feature best entries on your site; offer gift cards as prizes.
- Lights Discovery Map: Create a shareable map of nearby homes/neighborhoods with the best Christmas light displays. Partner with local tourism boards to drive foot traffic to your store.
- Product Bundles by Style: 'Cozy Warm Glow,' 'Modern LED Minimalist,' 'Classic Multicolor'—bundle lights with timers, extension cords, clips, and hooks. Price each tier.
- Installation Service Promotion: Offer consultation or installation services for commercial/residential customers. Highlight on local Google Ads and NextDoor.
- Energy-Efficient Spotlight Campaign: Partner with a local utility company to promote LED lights as a cost-saving solution. Co-brand the message on email & socials.
- Neighborhood Light Contest: Sponsor a local 'best decorated street' contest. Winners get store credit or free supplies. Judges vote online (requires store visits).
- Live Stream Light Design: Host a TikTok/YouTube live with a designer or influencer showing real-time light placement, color combos, and budget tips. Link to products in bio.
Social angles6
- 🎄✨ Your home deserves to shine—see stunning light displays from neighbors in [neighborhood]. Tag yours with #[BrandName]Lights to be featured! #NationalChristmasLightsDay #HolidayHomes
- From basic to bold: take our 2-min quiz to find YOUR light style. Let's make your house the talk of the street 💡 [link] #ChristmasLights #HolidayDecor
- Plot twist: those tangled old lights = fire hazard risk. Upgrade to safe LED this year + save on electricity. The math adds up 📊 #SafeHolidays #LEDLights
- Tell us: warm white glow or multicolor party? Your light choice says a lot about your holiday vibe. 👇 Let's settle this debate! #ChristmasLights #NationalChristmasLightsDay
- POV: It's 9pm and your lights aren't on yet 😅 Prep your display TODAY with our beginner-friendly guide → [link] #ChristmasLights #HolidayTok
- Real homeowners, real light transformations. Swipe to see how neighbors are doing it → [carousel] Which is YOUR fave? #ChristmasLightShowdown #HolidayInspo
Ad copy starters6
“Light Up Your Home Before Dec 25 | Professional-Grade Lights, DIY-Easy Installation—Start Your Display Today.”
“Stop Buying Cheap Lights Every Year | Premium LED Lights Now 20% Off—Built to Last 5+ Seasons.”
“Your Neighbors' Houses Are Already Glowing. Is Yours? | Free Design Consultation + Free Shipping on Orders $50+.”
“From Messy to Magical | Shop Our Light Bundles, Timers & Clips—Everything You Need in One Box.”
“DIY Light Pro or First-Timer? | We've Got Kits for Every Skill Level. Free Installation Guides Included.”
“Energy Bills Hate This One Trick | Switch to LED Lights, Save 80% on Electricity + Look Amazing.”
Tips4
- DO: Lead with visuals—beautiful, aspirational photos of lit homes sell the dream faster than specs. Feature real customer displays for authenticity.
- DON'T: Just sell lights as commodities. Bundle them with planning (design guides, timers, clips) to increase basket size and reduce buyer hesitation.
- DO: Start campaigns early (October) and build urgency with stock alerts & countdowns. Most people procrastinate—tap into last-minute panic buyers.
- DON'T: Ignore the sustainability angle. LED, energy-efficiency, and durability are emotional selling points this year—not just specs.
The background of electric lights used for Christmas decorations can be followed back to the late 1800s when lights were first strung together by a man named Edward H. Johnson. A partner and friend of Thomas Edison, Mr. Johnson handwired some lights together to combat the safety issues that were often encountered when people would use open-flamed candles to light their Christmas trees.
By 1895, US President Grover Cleveland requested that the family tree in the White House be decorated with strings that included hundreds of Christmas lights. This set a trend and the idea of decorating with lights during the winter holiday season has become an important tradition. Some neighborhoods even hold contests or competitions to see who has the best decorated houses.
Join in on the fun and get into the spirit of the season by observing and enjoying National Christmas Lights Day!
Put Up Some Christmas Lights
This is the time to get truly festive by hanging those Christmas lights all throughout the house, in the front yard, back garden and various other places. National Christmas Lights Day is the unofficial time that everyone will be ready to welcome in the festive season with lights of red, green, blue and so many other delightful colors. It might even be fun to put up a small, battery powered string of lights around the desk at work or some people might even want to decorate their cars with Christmas lights (though check with local law enforcement first to see if it’s allowed) in celebration of the occasion!
Host a Christmas Lights Gathering
Get ahead of the game for the holiday parties and host a gathering of a few friends or family members in honor of National Christmas Lights Day. Have some folks over and make a party out of hanging up the lights, decorating the tree, and even baking and decorating some cookies that are representative of the season. Put on some Christmas music or play a favorite Christmas movie in the background. This could be a delightful way to celebrate the day with loved ones – and also get those lights hung at the same time!
Get Environmentally Friendly Christmas Lights
With the awareness that the use of energy can be a drain on the earth’s resources, celebrate this holiday season with a more earth-friendly take by purchasing lights that are better for the environment. Solar powered string lights can be a great option, especially for those who live in a sunnier portion of the world. Another option is to be sure that any new lights purchased are LED rather than incandescent, because the LED lights use up about 80% less energy. In addition, be sure to get a timer box, which is just a simple contraption which lights can be plugged into to make sure they turn off at a reasonable hour, to avoid wasting energy by keeping them on all night long.
View Some Christmas Light Displays
It might be fun to take a little drive on this day to check out the previously mentioned neighborhoods where Christmas light displays are a big thing. Or, for folks who live in larger cities, it could be fun to take a walk and view the Christmas displays in the shop windows or light displays that are put on at local parks, museums or other outdoor spaces. Many cities with zoos will have a special light up festival for winter visitors to the zoo. Bundle up in warm clothes, pack some travel cups filled with hot chocolate and get ready to enjoy some amazing light-up displays on National Christmas Lights Day!
Watch the National Christmas Tree Lighting
One interesting event that is celebrated in the United States is the annual lighting of the national Christmas Tree at the White House in Washington, DC. The large evergreen tree, located on the northeast portion of the property, has a 100-year old tradition of being decorated as a Christmas tree. Typically, on either November 30 or December 1, the President and First Lady make a ceremony of the lighting of the tree. In honor of National Christmas Lights Day, it might be fun to watch the ceremony and get all the excitement from the event.