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National Cheer Up the Lonely Day

Brightening solitary moments, weaving joy into solitude, casting beams of warmth in isolated hearts, and spreading comfort.

Attitudes & EmotionsHelping OthersLife & Living45
Marketing angleinferred

Position your brand as a connector and mental-health advocate by encouraging employees and customers to reach out to isolated loved ones with thoughtful gestures and shared experiences.

Relevance 45low intent
  • Share stories of meaningful reconnections and small acts of kindness that combat loneliness
  • Create a 'Cheer Up' playlist campaign featuring uplifting music and encourage followers to share songs that brighten their day
  • Highlight how your product/service helps people stay connected (video calls, delivery services, community platforms)
  • Partner with senior centers or nursing homes to amplify outreach efforts and demonstrate corporate social responsibility

History

With estimates that up to 60% of people experience chronic loneliness in today’s society, it is vital that people work hard to stay connected to their friends, family members, neighbors and other loved ones. And because loneliness can be an indicator of other mental health issues, reaching out to another person can truly be a life-saver for some. National Cheer Up the Lonely Day offers a delightful opportunity to go about the business of making people happy!

National Cheer Up the Lonely Day was the idea of Francis Pesek of Detroit, Michigan, who wanted to encourage people to show kindness and bring cheer into the world. He was particularly hopeful that people would consider those who are shut into their homes or who are in nursing homes. The day is scheduled to be celebrated each year on this date in memory of Mr. Pesek, as it was his birthday.


How to celebrate

Be a Bright Spot

Just about anyone can have bouts of loneliness, but people in certain situations may be more prone to struggle with this. People who are feeling lonely may not be able to articulate it, but that’s okay. National Cheer Up the Lonely Day is a time to consider the people in your sphere who may need a bit of a bright spot in their lives, including some of these possibilities: A grandparent or elderly neighbor who doesn’t get out muchA coworker or friend who has lost a spouse and now lives aloneA friend who works from home a large percentage of the timeJust about anyone who shows signs that they may be feeling distant or stuck This is a special day to keep an eye out and try to do something for them, like send a card, make a phone call, pop by with flowers, take them out for a coffee, invite them to take a walk, or do some other small gesture that can help provide company and perhaps ease the loneliness, at least for a moment.

Listen to a Cheery Playlist

Take some time to make, and then share, a playlist in celebration of National Cheer Up the Lonely Day. Place some favorite peppy, cheerful songs on the list, or get started with some of these: Happy by Pharrell Williams (2014)Wake Up Little Susie by The Everly Brothers (1957)Do You Believe in Magic by Lovin’ Spoonful (1965)You’re the One That I Want by Olivia Newton John (1978)