National Cash Back Day
National Cash Back Day is an exciting event that gets shoppers buzzing with enthusiasm. It's a special day when many retailers offer generous cash-back deals on a wide range of products.
Capitalize on the first Thursday of November to drive early holiday shopping with cash-back promotions that position your brand as a smart savings partner.
- 'Cash Back Day Haul' unboxing videos featuring top deals and savings stacked
- Comparison guides: which retailers offer the highest cash-back rates on holiday essentials
- Partner with cash-back apps to co-promote exclusive bonuses and limited-time offers
- Behind-the-scenes: how retailers structure cash-back deals to maximize customer ROI
Campaign ideas8
- Partner with RetailMeNot or similar cashback platforms to ensure your brand is prominently featured with highest cash back rates (aim for 15%+)
- Create tiered cash back offers: first purchase earns X%, second purchase earns more—encourage repeat shopping during the Nov 6-8 window
- Run "Stack Your Savings" messaging: position your cash back offer as stackable with early Black Friday deals to maximize perceived value
- Promote cash back specifically to deal-seeking demographics via email, SMS, and social targeting high-intent shoppers in early November
- Launch a social contest: customers share receipts of their cash back wins with #CashBackDay + your brand hashtag for weekly reward drawings
- Offer cash back via flexible reward methods (prepaid Visa, store credit, digital wallet) to appeal to different customer preferences
- Create category-specific campaigns (e.g., 20% for apparel, 15% for electronics) to drive trial across your full product range
- Run retargeting ads to cart abandoners offering incremental cash back to recover lost sales—frame it as "money coming back to your wallet"
Social angles6
- Save $$ on [category] this Cash Back Day. We're offering [X%] cash back—money back in your wallet, no strings attached. #CashBackDay #SmartShopping
- One day to stretch every dollar. Earn [X%] cash back on your favorite [brand products]—November 6-8 only. Join the savvy shoppers. #CashBackDay #RetailMeNot
- Your budget just got a boost. [X%] cash back when you shop [categories] during National Cash Back Day. Link in bio to earn. #CashBackDay #MoneySavingTips
- Stop leaving money on the table. This November 6-8, get [X%] cash back on [products] at [retailers]. The smart shopper's favorite day. 💰 #CashBackDay
- Holiday shopping just got smarter. Earn while you shop with [X%] cash back on [category] through November 8. #CashBackDay #HolidaySavings #RetailMeNot
- "I earned $[amount] back in one shopping trip"—see real wins from shoppers using our cash back offers. Your turn to save. #CashBackDay #CustomerStories
Ad copy starters6
“Earn Back Every Dollar: Get up to 20% cash back this November 6-8. Shop at [brand] through RetailMeNot.”
“Money Back Day is Here. Smart shoppers earn while they buy. [X%] cash back on [category]. Apply now.”
“National Cash Back Day: Your wallet deserves this. Earn [X%] back on every purchase Nov 6-8. Join thousands saving today.”
“Put Money Back in Your Pocket. [X%] cash back on [products] this Cash Back Day. No codes. No fine print. Real money back.”
“Early Bird Savings Start Today: Get [X%] cash back before Black Friday madness. Limited time through Nov 8.”
“This Cash Back Day Savings Are Real: Customers earned an average of $18+ per purchase last year. Your turn. Shop now.”
Tips4
- DO emphasize simplicity: make cash back easy to claim (mobile-first submission, one-click uploads). Friction kills conversions. DO highlight flexibility: let customers choose reward redemption method (prepaid card, gift card, direct transfer) to maximize appeal.
- DON'T bury cash back rates in fine print or cap amounts. Be transparent upfront—"up to 20% cash back" not "cash back applies, terms apply." Avoid bait-and-switch messaging that tanks trust.
- DON'T compete on cash back rate alone. Layer it with compelling category narratives (e.g., "Refresh Your Wardrobe," "Gear Up for Winter") and pair with early holiday shopping angles to stand out from competitor noise.
- DO use RetailMeNot's annual event data: past cash back days saw $24.5M+ disbursed. Lean into FOMO + social proof messaging. Highlight customer wins & real dollar amounts saved, not just percentages.
National Cash Back Day started in 2019. RetailMeNot, a popular savings website, founded the day to help shoppers save money as the holiday season began.
RetailMeNot’s goal was to offer a day full of cash-back deals from various retailers.
This day quickly became a hit. The first Thursday of November was chosen for the event. Retailers participating in National Cash Back Day provide customers with cash-back offers on purchases.
These deals encourage early holiday shopping, helping people manage their budgets better.
National Cash Back Day focuses on making shopping more rewarding. Shoppers can find great deals on many products, from essential items to luxury brands.
This annual event benefits both consumers and businesses, promoting smart spending and customer satisfaction.
Get an Early Start
Kick-off National Cash Back Day bright and early. Set that alarm and brew a strong cup of coffee. Many deals go live at midnight. Beat the rush by browsing through your favorite online stores early. Early birds often snag the best cash-back offers before they’re gone.
Shop with Friends
Invite friends over for a shopping party. Turn it into a fun event with snacks and drinks. Compare deals and help each other find the best discounts. Group shopping can lead to higher savings as everyone shares tips and tricks.
Plan Ahead
Make a shopping list ahead of time. Knowing what you want to buy saves time and helps you focus. Look for items that offer the highest cashback. This way, you maximize your savings on things you actually need or want.
Use Cash Back Apps
Download cash-back apps to your phone. These apps make finding deals a breeze and often offer additional bonuses for using their services. Check multiple apps to compare offers and get the best bang for your buck.
Treat Yourself
Remember to splurge a little. Use the cash-back savings to buy something special for yourself. Whether it’s a fancy gadget or a cozy sweater, you’ve earned it. Celebrate your smart shopping with a well-deserved treat.