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National Bullying Prevention Month

National Bullying Prevention Month is a special time dedicated to raising awareness about bullying. It encourages everyone to join together to create a safer and more supportive environment for kids.

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Partner with schools and community organizations to position your brand as a champion of kindness and inclusion through October awareness campaigns and Unity Day activations.

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  • Share customer stories of overcoming bullying or practicing kindness in your community
  • Host a Unity Day event with orange-themed giveaways and interactive booths
  • Launch a social media campaign encouraging followers to pledge acts of kindness and inclusion
  • Donate a portion of October sales to PACER's National Bullying Prevention Center

History

National Bullying Prevention Month began in 2006, launched by PACER’s National Bullying Prevention Center.

Initially, it was a one-week event aimed at raising awareness about bullying and its effects on children. Over time, it expanded into a month-long campaign held every October.

The change to a month-long observance in 2010 helped increase its impact, providing more time for schools and communities to engage in activities and spread awareness about bullying prevention.

The event’s goal is to transform societal attitudes toward bullying through education and support. By focusing on preventing bullying and promoting kindness, acceptance, and inclusion, National Bullying Prevention Month seeks to create a safer environment for children.

This initiative has received support from various national organizations and partners, including the National Education Association, National PTA, and Cartoon Network.

These collaborations have helped spread the message far and wide, making the month an important part of anti-bullying efforts across the country.

Unity Day, a key event within the month, encourages people to wear orange to show their support for bullying prevention.

The day symbolizes unity and the shared commitment to creating safe environments for all students.

Over the years, many new initiatives and resources have been introduced, such as student activity kits, educational videos, and public service announcements, all aimed at fostering a community that actively works against bullying​.


How to celebrate

Attend a Colorful Parade

Why not kick off National Bullying Prevention Month with a colorful parade? Encourage everyone to wear vibrant orange outfits. March through your neighborhood with banners, signs, and balloons. Spread the message that kindness and acceptance are in style. The parade can end with a small community gathering where everyone shares positive stories.

Create Art with Heart

Get creative! Organize an art contest at your local school or community center. Invite participants to draw, paint, or craft pieces that promote kindness and inclusion. Display the masterpieces in a public area for everyone to admire. You can even auction off the artwork and donate the proceeds to bullying prevention programs.

Flash Mob Fun

Plan a flash mob! Gather friends and family, learn a fun dance routine, and surprise everyone in a busy public place. Perform upbeat, positive music that gets everyone smiling and thinking about kindness. Afterward, hand out flyers about bullying prevention. This lively activity will surely grab attention and spread joy.

Unity Day Extravaganza

Host a Unity Day event. Set up booths with games, face painting, and crafts all centered around the theme of unity. Encourage participants to wear orange and take photos in front of a big “Unity Wall” where they can write supportive messages. This interactive event can bring the whole community together in a fun, positive way.

Storytime Sessions

Organize storytime sessions at your local library or bookstore. Choose books that tackle the topic of bullying and emphasize friendship and acceptance. Invite local authors or storytellers to read to kids. After the stories, have a discussion session where everyone can share their thoughts and ideas about preventing bullying.