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National Build Joy Day

National Build Joy Day is a special occasion focused on spreading kindness and happiness within communities. It's a time when people come together to perform acts of generosity, whether big or small, to create joy and uplift spirits.

Attitudes & EmotionsCharityHelping OthersLife & Living45
Marketing angleinferred

Align corporate giving and community service initiatives with National Build Joy Day to amplify brand purpose and employee engagement during the holiday season.

Relevance 45low intent
  • Employee spotlight: Share stories of team members' joy-building projects (playgrounds, gardens, care packages)
  • CSR campaign: Challenge customers to submit their own kindness ideas and fund top community projects
  • Holiday giving guide: Position your brand as facilitator of joy through product donations or volunteer coordination
  • Before/after community transformation: Document garden plantings, renovations, or neighborhood beautification efforts

History

National Build Joy Day began in 2017 and was created by Taylor Morrison, one of the largest home builders in the United States.

The idea behind this day emerged from the company’s annual holiday giving program, aiming to spread kindness and joy in communities through various philanthropic efforts​​.

In its initial years, the day saw company employees engage in acts of kindness, such as building playgrounds, renovating community gardens, and supporting families in need.

Taylor Morrison encouraged its team members to submit ideas on how they would spread joy if given a grant. Selected ideas received funding to bring these projects to life, resulting in numerous heartfelt initiatives like constructing desks for students and creating blankets for veterans​​.

By 2020, National Build Joy Day gained national recognition, extending beyond the company’s employees to involve the broader community.

People across the country were inspired to participate by performing small acts of kindness or engaging in community service projects. This expansion aimed to foster a sense of unity and positivity, emphasizing that even small gestures could make a significant impact​.


How to celebrate

Organize a Kindness Caravan

Why not get a group of friends together and drive around spreading cheer? Hand out snacks, flowers, or cheerful notes to strangers. Each stop can be a delightful surprise for someone new. Turn a boring car into a joy mobile, bringing smiles to everyone along the way!

Host a Joyful Gathering

Invite neighbors and friends for a fun-filled party with games, music, and food. Decorate the place with bright, happy colors, serve delicious treats and play upbeat tunes. Everyone loves a good party, and this one comes with the bonus of spreading joy.

Create Care Packages

Put together small care packages with essentials and treats and deliver them to shelters, nursing homes, or hospitals. A little bundle of joy can brighten someone’s day and make them feel cared for. It’s a simple way to show kindness!

Share a Skill

Offer to teach a skill to others, whether it’s cooking, knitting, or playing an instrument, it might be fun to host a free workshop in the community for National Build Joy Day. Sharing talents can inspire others and bring happiness through learning something new together.

Plant a Garden

Gardening together can create a beautiful space for everyone to relax and enjoy nature’s beauty. So, gather some friends and plant a community garden in honor of National Build Joy Day. Choose flowers, vegetables, or herbs that everyone can enjoy.

Write Positive Messages

Write uplifting messages on sticky notes and place them around town. Leave them on bulletin boards, in libraries, or on car windshields just for the fun of it! These little notes can make someone’s day brighter with just a few kind words.

Volunteer Together for Build Joy Day

Get a group and volunteer at a local charity. Help out at a food bank, animal shelter, or community center. Working together for a good cause can create strong bonds and spread joy to those in need.

Create Art

Organize a community art project with theme of building joy. Paint a mural, make a sculpture, or create a mosaic. Public art can beautify a space and spread happiness to everyone who sees it. Plus, creating art together is always fun!