National Brush Day
National Brush Day is a fun reminder for families to take care of their teeth. Celebrated the day after Halloween, this day encourages kids and parents to brush their teeth.
Position oral care products and family wellness programs as essential post-Halloween habits, leveraging parental guilt and health-conscious messaging to drive November sales.
- Family Brushing Challenge: gamify dental care with tracking charts and character-themed toothbrush prizes
- 2-Minute Brushing Dance Party: create shareable video content showing families dancing to branded songs while brushing
- #NationalBrushDay Photo Contest: encourage UGC with funny brushing face submissions for social amplification
- Dental Health Education Bundle: pair toothbrush/paste promotions with school-friendly educational resources for parents
National Brush Day started in 2013 as an extension of the Kids’ Healthy Mouths campaign. The Partnership for Healthy Mouths, Healthy Lives, and the Ad Council launched this campaign in August 2012.
They wanted to help parents teach kids to brush their teeth properly. The day after Halloween was chosen to remind families about dental care after enjoying lots of candy.
Dental health is a significant concern in the United States. Tooth decay is the most common chronic childhood disease.
Many kids miss school due to dental problems, and parents miss work, too. National Brush Day aims to address these issues by promoting good brushing habits among children. Brushing twice a day for two minutes can make a big difference.
The campaign was successful. More than 1.5 million people visited the campaign’s website in its first year. The Ad Council’s survey showed that more kids were brushing their teeth at the recommended time.
National Brush Day continues to encourage families to focus on dental health every November 1st.
Family Brushing Contest
Host a family brushing contest. Each member logs brushing times and consistency. Create a fun chart to track progress. The winner can get a quirky, tooth-friendly prize like a new toothbrush with their favorite character.
Brushing Dance Party
Turn brushing into a dance party! Play a catchy song and brush along to the beat. Choose a song that’s around two minutes long to ensure everyone brushes for the right amount of time.
Creative Toothbrush Decorating
Let kids decorate their toothbrushes. Use stickers, markers, or ribbons to make brushing more exciting. This activity can make kids look forward to brushing twice a day.
Funny Brushing Faces
Snap photos of funny brushing faces. Share them on social media with the hashtag #NationalBrushDay. This can make brushing a fun and shareable event.
Brush and Learn
Incorporate learning into brushing time. Play educational videos or audiobooks while kids brush their teeth. This helps make the two minutes pass quickly and productively.