National Blueberry Month
There’s something joyful about the first bite of a plump, sun-kissed blueberry. Sweet, slightly tart, and bursting with color, it feels like summer in your mouth.
Capitalize on July's blueberry season to drive sales of fresh berries, baking supplies, and health-focused products through farm-to-table storytelling and DIY recipe content.
- Pick-your-own farm experiences and agritourism partnerships
- Blueberry recipe roundups (muffins, smoothies, jams) with product tie-ins
- Health benefits spotlight: antioxidants and wellness messaging
- User-generated content: customers sharing their blueberry creations and farm visits
National Blueberry Month began in 1974, when the U.S. Congress passed a joint resolution recognizing July as “Blueberry Month.” President Richard Nixon then encouraged Americans to observe the month with appropriate activities.
In 2003, the U.S. Department of Agriculture (USDA) officially declared July as National Blueberry Month to promote the appreciation and use of highbush blueberries.
The journey of blueberries to this national recognition started in the early 20th century. In 1911, Elizabeth White, a New Jersey farmer’s daughter, partnered with USDA botanist Frederick Coville.
Together, they cultivated the first commercial crop of blueberries in 1916. Their collaboration transformed wild blueberries into a viable agricultural product, laying the foundation for the blueberry industry.
Over the years, the blueberry industry has grown significantly. Today, blueberries are cultivated in numerous states across the U.S., with major production in Michigan, Oregon, Washington, Georgia, and California.
Bake Something Blueberry-Filled
Try your hand at a homemade treat bursting with blueberries. Muffins, pancakes, or a rustic pie all work beautifully. Use fresh or frozen berries for a quick, flavorful win. Invite friends over and enjoy the sweet results together. Baking adds a personal touch to this fruity celebration.
Sip on a Blueberry Twist
Create a refreshing drink using blueberries as the star. Blend them into smoothies, mocktails, or iced tea. Toss in mint or citrus for extra zing. These drinks cool you down and boost your mood. Don’t forget to snap a colorful photo before that first sip.
Pick Your Own Berries
Visit a local farm and gather berries straight from the bush. This hands-on experience connects you with nature and your food. Look for organic farms near your area. Bring kids along to teach them about seasonal eating. It’s fun, active, and rewarding.
Share the Blueberry Love
Give neighbors a small jar of homemade blueberry jam. Surprise coworkers with a batch of berry muffins. Acts of kindness, even bite-sized, make a big difference. Sharing your creations spreads joy while honoring the month’s theme. Good vibes travel fast when berries are involved.
Learn Something New
Read up on blueberry farming or their health benefits. Watch a documentary about fruit harvesting. Discover how blueberries grow and get from farm to table. Understanding their journey makes eating them even more meaningful. Plus, you’ll impress others with your berry knowledge!