National Bargain Hunting Week
Exploring discounts and deals, seekers unearth treasures while navigating the maze of savings, discovering hidden gems.
Activate deal-hungry shoppers during the second week of August with exclusive discounts, flash sales, and coupon campaigns that celebrate smart shopping and sustainability.
- Unlock your best bargains: National Bargain Hunting Week flash sale event
- Shop smart, save big: coupon roundup + thrift/secondhand finds guide
- Sustainability meets savings: celebrate pre-owned treasures this August
- Deal-hunter's playbook: maximize coupons, apps, and store discounts in one week
Notable campaigns3
- Ollie's Bargain Outlet (2025): Named Official Destination of National Bargain Hunting Week 2025-2026; held a royal coronation ceremony on August 11, 2025, at flagship Harrisburg PA store with giveaways, food, and events; promoted via blog posts, social media, and press releases highlighting their 'treasure hunt' inventory and 70% off positioning.
- Burlington Stores (2024-2025): Known for celebrating National Bargain Hunting Week with extra savings and special offers during the second week of August.
- Bargain Hunt (retail chain) (2023-2025): Ran 24+ seasonal campaigns over two years (with agency MBB) using banners, paid social, and video to drive foot traffic and in-store sales during seasonal events; achieved record foot traffic and transactions with data-driven promotions.
Campaign ideas8
- Host a bargain-themed scavenger hunt in-store or online with hashtag clues pointing to hidden deals—winners get extra discounts or gift cards.
- Run flash sales and limited-time 'treasure hunt' promotions each day of the week with surprise discounts (e.g., 40-70% off specific categories).
- Create a referral program: offer a discount code for customers to share with friends; whoever refers the most people wins a prize.
- Launch a 'haul share' contest on social media: ask bargain hunters to post photos of their best finds using your brand/product with a branded hashtag.
- Promote a back-to-school angle (timing works perfectly—second week of August) with special bundle deals and clearance combos.
- Partner with local thrift stores, consignment shops, and flea markets for cross-promotions highlighting sustainable bargain hunting.
- Send email campaigns to loyalty program members with exclusive early-access deals and tips for maximizing savings during the week.
- Create video content on TikTok/Instagram Reels showing real customers' amazing finds and deal-hunting tips—'day-in-the-life' of a bargain shopper.
Social angles6
- 🏆 National Bargain Hunting Week is ON! Drop your best haul photos below—show us what treasures you found for a fraction of the price. #BargainHuntingWeek #FindTheGem
- The thrill isn't just about the savings—it's about the hunt. Are you a strategic bargain warrior or a spontaneous treasure seeker? Tell us your style. #BargainHuntingWeek #ShoppingAdventure
- Early bird special: Bargain hunters who shop TODAY will unlock exclusive discounts we're dropping throughout the week. Stay tuned. #BargainHuntingWeek #FlashSale
- 89% of deal-seekers report that finding a bargain actually makes them HAPPY. 😊 Celebrate with us during #BargainHuntingWeek and save big on [your category].
- Tag someone you'd go bargain hunting with! 👇 This week we're celebrating the art of the deal—share your shopping squad. #BargainHuntingWeek #DealSquad
- Second week of August = Your favorite shopping week. Sustainable shopping meets smart savings. Find pre-loved, discounted, and amazing. #BargainHuntingWeek #ShopSmart
Ad copy starters5
“It's National Bargain Hunting Week. Hunt smarter, save bigger. Up to 70% off now.”
“Good Stuff Cheap® is our promise. This week, we're turning up the savings. Come hunt with us.”
“One week to find treasures you've been wishing for—at prices that won't sting. National Bargain Hunting Week starts Aug 10.”
“Your haul list just got cheaper. Real brands, real bargains, real deals. National Bargain Hunting Week is here.”
“Bargain hunting is a sport. Second week of August is championship week. Are you ready to win?”
Tips4
- DO educate your audience about the observance—National Bargain Hunting Week has low awareness, so your job is to build buzz and teach why they should care (tie it to August clearance, back-to-school, sustainable shopping).
- DO prepare campaigns in advance; this is a fixed-date week (second week of August), so plan deals, visuals, email sequencing, and paid spend well ahead of time.
- DON'T make it a one-day push—activate early (late July announcements) and sustain through the full week with rotating daily deals or tiered surprises to maintain momentum.
- DON'T overlook the emotional angle—research shows bargain hunting provides joy, achievement, and adventure. Lean into storytelling about the *thrill* of the hunt, not just the discount.
National Bargain Hunting Week got its start in 1996 when it was founded and launched by author and avid bargain shopper, Debbie Keri-Brown. The day went right along with her creative books, titled Bargain Hunting in Ohio and Bargain Hunting in Columbus. Each year, the event is celebrated by dedicated lovers of deals and bargains, especially in the US but also in other places throughout the globe.
Whether scouring antique shops, finding deals at a flea market or simply being a smart shopper at the supermarket, National Bargain Hunting Week is here to encourage folks to keep their wallets full as they shop!
Shop for Bargains and Discounts
Thrifty shoppers, deal makers and bargain hunters can unite over this exciting week of shopping opportunities. National Bargain Hunting Week is the ideal time to watch the sale flyers, check out online deals or head directly to the stores that are reliably low-priced and offer deep discounts. Some bargain chains, such as Ollie’s and Burlington Stores, as well as others, are known for celebrating by offering their customers extra savings during this important week.
Buy Gently Used Items
Save the earth and make a deal at the same time by shopping at consignment, second-hand, thrift, vintage or other shops that offer pre-used items. It’s a perfect way to keep things out of landfills and make sure they get their use. Many items can be used as they are, but others can perhaps be re-purposed and given a whole new life. National Bargain Hunting Week is an ideal time to check out second-hand shops or yard sales for clothing, furniture, household items, bicycles and so much more.
Cash In With Coupon Bargains
Perhaps National Bargain Hunting Week feels like just the right time to pull out all the stops when it comes to saving with coupons. From online coupons and apps to clippable coupons in the newspaper, from percentages off and dollars off to BOGO deals, this week is an awesome time to hunt for bargains. Also, even though it may not be redeemable for a while, this might be a good time to sign up on all of the different apps that offer free and discounted birthday offers, like Baskin Robbins, Starbucks, Crumbl Cookies, Edible Arrangements and so many others.