National Baked Bean Month
National Baked Bean Month celebrates the humble bean, turning it into the star of summer meals. This month-long event invites everyone to enjoy baked beans in all their forms.
Celebrate summer cookouts and family meals by positioning baked beans as a versatile, nutritious staple—driving retail sales and recipe engagement throughout July.
- Share bold, unexpected baked bean recipes (curry, apple, spicy pepper twists) to break the 'boring side dish' stereotype
- Host a virtual or in-store 'Bean Night' taste-test challenge with toppings bar inspiration
- Highlight local/artisanal bean makers and their stories to drive farmers' market and specialty retail traffic
- Create 'Beans for Lunch' campaign showing portable, office-friendly bean dishes to expand daypart consumption
National Baked Bean Month started in 1981. The Michigan Bean Commission created it to spread awareness about the value of beans.
They wanted more people to enjoy baked beans and understand their role in everyday meals.
Beans had long been part of American cooking, but this campaign gave them a special spotlight. It focused on both taste and nutrition, showing that baked beans could be healthy and delicious.
Over time, the event grew in popularity. Families, home cooks, and even chefs started giving baked beans a little more love each summer. Grocery stores began offering more bean products during the month.
Cookbooks and food magazines featured bean recipes with bold flavors and fun twists. The celebration helped remind people that canned beans can be more than a backup meal.
Every July, baked beans take center stage. Whether they’re made from scratch or poured from a can, people find ways to enjoy them. Some add smoky bacon. Others go for spicy or sweet. The beauty of baked beans lies in their variety.
Thanks to this month-long celebration, a simple dish gets the attention it deserves. Behind every bowl, there’s a nod to tradition, comfort, and the joy of something warm and satisfying.
Fire Up the Grill
Baked beans love the spotlight at cookouts. Add them to your barbecue spread for a smoky, sweet touch. Serve them hot with grilled sausages or burgers. Toss in chopped onions or bell peppers for an extra kick. Surprise guests with a bold, zesty version. They’ll remember the flavor.
Try a New Twist
Ditch the usual recipe. Mix in apples, curry powder, or spicy peppers for a fresh take. Test out a vegetarian version using bold seasonings. Combine different types of beans for color and texture. Make it your own. Keep it fun and flexible.
Bring Beans to Work
Lunch doesn’t have to be boring. Pack a small baked bean side dish for your midday break. Cold or warm, it works. Offer coworkers a spoonful—they might want the recipe. Beans don’t just belong at dinner. Make them a daytime delight.
Host a Bean Night
Invite friends over for a baked bean-themed dinner. Include different versions—smoky, sweet, and savory. Set up a toppings bar with shredded cheese, hot sauce, and sour cream. Encourage taste testing. Compare favorites and crown a winning dish.
Support Local Goodness
Look for baked beans at nearby farmers’ markets or small shops. Local makers often craft unique, hearty versions. Ask about the ingredients. Learn the stories behind each jar. Taking time to explore makes your meals more meaningful.