National Avocado Day
A healthy and versatile ingredient, this tasty fruit is loaded with nutrients and can be used in a variety of delicious dishes.
Drive avocado sales and recipe engagement by positioning the fruit as a versatile, health-forward ingredient for both savory and sweet applications.
- Share creative avocado recipes beyond guacamole—brownies, ice cream, and banana bread—to expand consumer usage occasions
- Partner with health & wellness influencers to highlight avocado's nutrient density and vegan fat benefits
- Create user-generated content campaigns (#NationalAvocadoDay) featuring customer avocado dishes and meal prep ideas
- Run promotional bundles pairing avocados with complementary products (bread, eggs, chocolate) in retail and e-commerce
Campaign ideas8
- Host a guacamole-making challenge or competition partnering with local restaurants, food banks, or community events (like Avocados from Peru's Guacamole Challenge model).
- Launch a limited-edition product collab or flavor drop tied to National Avocado Day (e.g., Avocados from Mexico x Poppi's 'Pop-Guac' recipe cross-promotion).
- Offer free guacamole or avocado-topping deals via app/email/loyalty program codes to drive foot traffic and app engagement (Chipotle model: AVO2024).
- Create a cross-category partnership (e.g., avocado brand + snack brand, beauty brand, or beverage) for a playful co-branded product or campaign.
- Run a social media recipe challenge, TikTok dance, or user-generated content campaign with branded hashtags (#NationalAvocadoDay, #AvoCanDo) to spark viral engagement.
- Activate in-store with eye-catching displays, signage, QR codes linking to recipe videos, and educational content on avocado ripeness and nutrition.
- Partner with influencers or food creators to produce short-form recipe content or guacamole tutorials optimized for TikTok and Instagram Reels.
- Launch email campaigns with seasonal offers, avocado facts, health benefits, and exclusive discount codes to existing customer lists.
Social angles6
- 'It's our favorite day of the year.' Share your avocado obsession & tag us. #NationalAvocadoDay #GuacLife
- Myth busting: Avocados are fruit, not veggies. 🍃 Quick facts to settle the debate. #NationalAvocadoDay #FruitFacts
- POV: You're about to make the best guacamole of your life. Step-by-step recipe + hack to keep it fresh. #AvoRecipe #NationalAvocadoDay
- Toast, salads, smoothies, beauty masks—avocados do it all. What's YOUR favorite way to enjoy them? #NationalAvocadoDay #AvoEverything
- Celebrating all the creamy, green goodness today. Swipe for our top guac fail fixes. #NationalAvocadoDay #KitchenTips #GuacFails
- This fruit deserves a whole day (and we're here for it). Share your avocado creations using #NationalAvocadoDay!
Ad copy starters6
“Guac Extra? Not On National Avocado Day. Free topping when you order. Use code AVO24.”
“Pop-Guac just dropped. Avocado meets sparkling refreshment. Limited time. Enter to win.”
“The world's first corn chip–safe guacamole is here. Finally, guac that's actually durable.”
“From salad to smoothie to skin care, avocados do it all. Celebrate 'em today.”
“Your avocado toast upgrade awaits. Celebrate the fruit that changed breakfast forever.”
“Fresh. Creamy. Green. National Avocado Day deserves more than regular guac.”
Tips4
- DO partner cross-category to amplify reach beyond just food; brands like Chipotle × Wonderskin (lip stain) proved novelty and humor drive sharing & buzz.
- DON'T just discount—create value through experience, exclusivity, education (QR codes, recipes, health facts, limited-edition collabs) to stand out.
- DO leverage TikTok and short-form video heavily; younger audiences engage with trending sounds, creator content, and guac/recipe videos on these platforms.
- DO align with your brand's core: health-focused brands lean on nutrition, food brands on recipes, retailers on deals; authenticity drives engagement over just joining the trend.
Originating in south-central Mexico, avocados have been around for thousands of years, but likely were not cultivated until around 500 BC. Even then, the first mention of this fruit in the English language wasn’t until 1696.
By 1871, the avocado had been introduced to the United States, where they grew particularly well in California. But it took some time – more than 100 years – for them to come into popularity in the US. This was probably because the fruit seemed exotic and most people really didn’t know what to do with it or how to get their families to agree to eating it.
The avocado industry had taken a big hit after the 1980s “low-fat diet” trend in the US, so in the 1990s, the industry worked hard to educate and do some creative marketing for the American population. The idea was to associate the avocado with Latin dishes which brought the fruit more attention, and the idea worked.
Once considered to be a strangely colored, weirdly shaped, bumpy fruit that people didn’t know how to cut, the avocado was presented in a new way and normalized. Sales increased, crop values spiked and the California avocado industry grew by leaps and bounds.
National Avocado Day is celebrated on the last day of July, at the peak of the avocado season in California. But, luckily, avocados can usually be found in supermarkets all year round for people who want to eat them in all of the seasons.
National Avocado Day was founded in 2017 and has been observed annually and gaining in popularity ever since.
Eat a Delicious Avocado
Since the popularity of avocados has increased as a food that goes far beyond guacamole, eating avocados has become second nature for many! A healthy snack on its own, or part of a nutritious meal, avocados can be eaten on toast, in salads, with eggs, in sushi rolls, in smoothies and much more. Avocados are perfect for sharing so grab a friend, and a knife and begin slicing through that avocado in celebration of National Avocado Day!
Bake Using Avocados
Many people think that avocados are only for savory eating, but that’s simply not true. They can be used in many different recipes for baking sweet treats. It provides a healthy, vegan fat option that can often be used to replace butter, shortening and sometimes even eggs. Avocado can provide moistness with added health benefits Try out some of these ideas for baked avocado treats: Avocado Brownies. Avocado and chocolate make a great pair! Try making healthy brownies with almond flour, maple syrup, avocado, eggs, coconut sugar, cocoa powder and a few other ingredients. Avocado Banana Bread. This delightful recipe is like classic banana bread – but better! It’s moist, tasty and doesn’t use any butter. Avocado Mint Fudge Bars. A healthier version of “grasshopper” cookies, this recipe has healthy ingredients like coconut oil, maple syrup, cacao nibs and peppermint extract. And they don’t need to be baked, just frozen. Avocado Ice Cream. This one might seem hard to believe, but avocados make a healthy and tasty alternative to ice cream. Combine the ripe mashed fruit with lime juice, milk, cream and sugar and blend them in an ice cream freezer or make them into avocado pops.
Try Growing an Avocado Tree
It’s not as difficult as it might seem! In fact, special contraptions can now be found in stores that are meant for just this purpose. Simply harvest the seed of an avocado, peel off the layer of dead skin, then poke it with toothpicks in a circle. Using the toothpicks, place the seed over a glass or jar that is filled with water, with the bottom in the water but the rest in the open air. Place it in a warm place, let the roots grow, and change the water every few days. In a few weeks, a seedling will grow and eventually it can be planted into soil. It may take a few years (perhaps 5 or more) until the tree is ready to produce fruit, but it’s a great project and totally worth the wait!
Make Avocado Mixed Drinks
Who knew that cocktails could be so delicious and also have nutritional value? In honor of National Avocado Day, check out some of these ideas for making tasty cocktails using this delightful fruit: Avocado Margaritas. Keeping with the theme of Mexican food, use all of the same ingredients as a classic margarita, but add ½ avocado. It’s a deliciously creamy treat that is best enjoyed with tortilla chips and guacamole. Avocado Mojito. Adding avocado slices to mojito ingredients turns it into something a little bit more like a milkshake. Rich and creamy, with hints of lime and mint, it’s a refreshing summer drink. Avocado Daiquiri. Usually made with strawberries, substituting with an avocado creates a uniquely smooth drink with a kick of rum. Avocado Martini. This could really upset James Bond with his classic vodka martini, but who cares? Vodka, dry vermouth, dulce de leche, milk and sweetened condensed milk take this recipe so far beyond 007.
Create an Avocado Face Mask
Some skin experts have found that avocados contain ingredients that are super healthy for the skin! Instead of buying a mask at the store that is pre-made, pre-packaged and filled with preservatives, make your own at home. Blend together avocado, plain yogurt, honey, and lemon juice. Wait 20 minutes and then apply to your face to keep your skin young and healthy looking. National Avocado Day FAQsAre avocados good for you? Yes! Avocados are a healthy food that contains vitamins, minerals and healthy fats.[1]Are avocados fruits or vegetables?Because they have a fleshy pulp and a seed, avocados fit the classification of a berry, making them a fruit.[1]How to ripen an avocado?The best way to get an avocado to ripen is to either set it on the counter and let it ripen naturally, or put it in a paper bag with a banana or apple.[1]Do avocados go in the fridge?Avocados should be stored at room temperature until they are ripe and then put in the refrigerator so they will keep longer.[1]How do avocados grow?Avocados grow as a fruit on trees, which can be cultivated from the pit of an avocado that has been eaten.[1]