National Automotive Service Professional Week
National Automotive Service Professional Week is a special time set aside each year to celebrate the skilled individuals who maintain our vehicles. Scheduled in early June, this week acknowledges the hard work and expertise of mechanics and other service professionals who keep our cars running smoothly.
Celebrate and reward automotive service professionals with appreciation campaigns, community events, and partnerships that drive foot traffic and loyalty to local shops and service centers.
- Spotlight mechanic success stories and expertise on social media using #NationalAutomotiveServiceProfessionalWeek
- Partner with local restaurants to offer discounted meals for automotive professionals during the week
- Host a community workshop teaching basic car maintenance or organize a classic car show to engage enthusiasts and drive local business visibility
National Automotive Service Professional Week originated as a day-long event in 2001 aimed at recognizing the vital role of automotive service professionals.
The National Institute for Automotive Service Excellence (ASE) saw this as an opportunity to highlight the contributions of mechanics, parts specialists, and other professionals. The week-long version began in 2005 after realizing the importance of a broader celebration.
ASE intended to shine a spotlight on the intricate work these professionals do daily. Vehicles have become more advanced over time, demanding a higher level of expertise.
Automotive service professionals need to stay updated with the latest technology to keep our vehicles safe and running efficiently. The event quickly gained recognition and was officially marked on calendars. It now encourages everyone to express gratitude to the people who help maintain our vehicles.
The week emphasizes the importance of their role, ensuring that our cars stay on the road longer and keeping us safe while we travel.
Give a Shout-Out
Use social media to thank your favorite car pros. Highlight their expertise with a post, video, or story. Encourage others to join the online celebration by tagging and sharing with the #NationalAutomotiveServiceProfessionalWeek hashtag.
Feed Their Engines
Nothing says “thank you” like a warm meal. Treat automotive professionals to a lunch or dinner to make their workday special. Partner with local eateries to make it extra memorable.
Host a Workshop
Share knowledge with the community by organizing a how-to session. Team up with local garages to teach simple maintenance tasks like changing oil or checking fluids. This spreads goodwill while educating others.
Create an Art Exhibit
Automobiles are works of art! Team up with local artists to create an exhibit showcasing automotive-inspired pieces. Display them in a popular spot for everyone to enjoy.
Organize a Classic Car Show
Nothing beats a parade of vintage cars gleaming under the sun. Arrange a classic car show to celebrate the craftsmanship of automotive professionals. Admire restored beauties and engage in friendly conversation.