day · range · Namur (Namen) BE
Namur Capitale de la Biere
Bierfestival dat Namen tot bierhoofdstad uitroept met ambachtelijke brouwers.
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Marketing angleinferred
Position craft breweries and beer tourism experiences during Namur's beer festival season to drive foot traffic, tastings, and merchandise sales.
- Spotlight local craft brewers and their signature beers at the festival
- Create 'beer tourism' packages combining festival access with local hospitality experiences
- User-generated content campaign: festival-goers sharing their favorite brewery discoveries
- Influencer brewery tours and tasting guides leading up to the event
Programmetypical · 2026 TBC
"Namur Capitale de la Bière" is a festival series where beer enthusiasts gather in Wallonia's regional capital, with Namur becoming Capital of Beer for a weekend. The brand encompasses multiple seasonal events throughout the year: Fest'IPA in spring (hopped beers), Stout Sûre Meuse in autumn (black & sour beers), and winter beer celebrations at year-end. The organisers focus on local and artisanal breweries, craft producers, and exclusive selections.
- Friday 6 – Saturday 7 November 2026
- Seasonal focus on autumn-winter beer styles from Belgian and international craft breweries
- Premium beer tasting festival for craft beer enthusiasts and newcomers alike
- Tastings, blind tasting contests, and beer-pairing demonstrations (typical from previous editions)
- Local food and gastronomic pairings
- Part of a year-round beer calendar in Namur (sister events Fest'IPA and Stout Sûre Meuse)
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