Movember
A whole month dedicated to raising awareness for men's health! Celebrate with a bold new look while supporting a great cause.
Leverage Movember's global men's health movement to drive awareness campaigns, fundraising partnerships, and grooming/wellness product promotions tied to facial hair growth and health advocacy.
- Before & After: Document your Movember transformation with grooming product recommendations
- Partner with local Movember events for sponsorships and community engagement
- Men's health education series: tie grooming routines to prostate cancer and mental health awareness
- Facial hair styling tips & product bundles exclusive to November
Campaign ideas6
- Team Movember Challenge: Launch an internal team mustache-growing contest with leaderboards, weekly progress photos, and team fundraising goals. Celebrate weekly winners with small prizes or recognition shout-outs.
- Workplace Health Screening Drive-In: Partner with a local health clinic to offer free/discounted prostate and testicular cancer screenings in-office or near your location during Movember. Offer raffles for participants.
- Limited Edition Product Tie-In: Create or co-brand special Movember packaging, flavors, or products; donate proceeds per unit sold. Works well for food, beverages, grooming, or apparel brands.
- Influencer Challenge Relay: Tag micro- and macro-influencers weekly with challenges (photo contests, video testimonials about men's health, fitness challenges). Use hashtags to create organic viral momentum across platforms.
- Partner Event Series: Host live events—bbqs, fitness classes, salon visits, happy hours—where attendees donate to participate. Integrate photo ops, mustache styling stations, or health education booths.
- Matching Donation Campaign: Pledge to match customer/employee donations dollar-for-dollar up to a set cap, with real-time fundraising thermometer updates shared on social and in-store/in-office.
Social angles5
- Real talk: 1 in 8 men will be diagnosed with prostate cancer. Growing a mustache isn't just a trend—it's a conversation starter for your health. Tag a bro and get screened. #Movember #MensHealth
- Before & after your mustache journey this month! Show us your progress from Day 1 → Day 30. Share your why (personal story, fundraising, just for fun) and tag @[brand]. Every post = commitment to men's health. #MovemberMo #MoProgress
- Fake mustache? Real cause. Women, this November's for you too—show your support and your stache (real or chocolate-based). Join the movement. #MovemberSisters #MentalHealthMatters
- Shave down. Check in. Growing a mustache is an excuse to call your dad, text a friend, have the hard conversations. Tag someone you need to catch up with. #MoveberMoments #CheckInOnYourBro
- This November, your favorite [product/brand] is supporting men's health research. When you buy [X], a portion goes to the fight against prostate cancer. Grow a mustache with purpose. #Movember #SupportMensHealth
Ad copy starters5
“Grow it for a reason. This Movember, let your mustache spark the conversation about men's health.”
“One month. One mustache. One mission: $[X] raised for prostate cancer research and mental health support.”
“Your stache. Your story. Your impact. Join millions of Mo Bros raising awareness for men's health this November.”
“Shave down on Nov 1st. Let it grow all month. Raise funds. Save lives. That's Movember.”
“60 men lost to suicide every hour. Prostate cancer affects 1 in 8 men. Your mustache can help change that.”
Tips4
- Start early: Begin seeding campaign content in late October. Movember awareness peaks right at the start of the month, so lead-time awareness ensures participants don't miss the chance to grow from Day 1.
- Keep it simple and participatory: The easiest campaigns to join have the highest virality. Make entry frictionless (one tag, one photo, one donation option). Avoid complexity.
- Use humor strategically: Moustaches are inherently funny, but respect the serious cause. Balance lightness with genuine impact messaging—avoid tone-deaf jokes about cancer or suicide.
- Partner authentically: Brands that win are those with a genuine connection to men's health or to their male audience. Forced partnerships feel hollow; choose partners aligned with your brand values.
It all got started in 1999 in Australia when a group of young men decided that the middle of summer was a fantastic time to grow a beard (seasons are backward down there, remember). It all began, as many excellent ideas do, in a local pub where this group of men decided that growing facial hair (moustache, beard, goatee or whatever) for an entire month would be an effective way to support men’s issues. The idea quickly grew to impact a group of 80 men dedicated to raising awareness for men’s health issues and spreading this around the world.
In keeping with the theme of “moustaches”, the month was named “Mo-vember”.
While it started out just focusing on raising awareness for prostate cancer and depression, it would soon grow to include all men’s health issues. And each year, the promotions have gotten more popular and larger.
Competitions for the greatest mustache are now held around the world, with 21 national winners being selected, and then one of their number being immortalized as the International Man Of Movember. This movement hasn’t been stopped by much, either, in spite of Scots College in Wellington, New Zealand attempting to suppress it by banning those men who were participating from receiving end-of-the-year prizes from the school! It seems that a man who truly feels compelled to grow facial hair cannot be stopped.
Today, Movember is one of the most respected men’s health awareness organizations and has branches and participants all over the world. Everyone from sports teams to educational professionals can be found sporting a mustache during Movember. In fact, on one notable occasion, a Boeing 737-800 that belonged to the Australian National Rugby Union Team wore one!
Participate By Growing a Moustache (or Beard)
It all starts with throwing out that razor on October 31 and letting that facial hair grow wild! Man or woman, or something less defined, it makes no difference! In Movember, if you can grow facial hair, it’s time to let it grow as wild as possible. Style it or leave it untamed, color it or leave it natural, wax it or pomade it, whatever can be done, Just make sure you spend Movember growing a magnificent mustache and beard. Movember is a great movement that has accomplished incredible things in the area of men’s health awareness!
Join in a Movember Facial Hair Contest
In order to qualify in many of the Movember contests, it’s necessary to be clean-shaven on November 1, and then grow out the facial hair from there. Different contests seem to have varying rules, where some are only for mustaches, others might include beards or goatees as well. Some might even include a category for pork chop sideburns! Whatever the case, save a couple of bucks on razors for the month and perhaps even win the honor of a title as the best facial hair for Movember!
Get Connected with a Movember Event
Various activities and fundraising events happen all around the world during Movember. From celebrities paddle boarding a 30 mile canal in the UK, to music jam sessions in France. From bicycling 150 kilometers in a week, to a socially distanced Run & Chat Challenge. Check out local Movember events that are happening in the area and get involved. If there isn’t anything, then start one. Movember encourages everyone to become a “Mo Bro” or “Mo Sis”, acting as an ambassador to get the word out and raise funds regarding these important issues.
Go to Supportive Barber
Many Barbers use Movember as a special opportunity to raise funding and awareness support for the cause. Watch for signs or ads at a local barbershop to find out who is participating.
Learn About Men’s Health
The whole point of the month of Movember will be missed if facial hair is grown but men’s health issues are not discussed. Because it’s all about starting the conversation regarding men’s health issues. Concerns such as prostate and testicular cancer, mental health issues, Movember is a reminder that men’s life spans are 6 years less than women’s, on average. Getting to know the causes of health issues is the first step in finding a way to help men live longer. Be sure to use this as an opportunity to encourage the men in your life and community to get a medical checkup, as well as living clean with diet and exercise, to help them get and stay healthy! For more information on important issues surrounding men’s health, visit the Movember website.