Move More Month
Move More Month encourages people to add more physical activity to their everyday routines. It's a time to inspire everyone, regardless of fitness level, to get moving and improve their health.
Activate April with accessible, low-barrier movement challenges that drive engagement across fitness, apparel, and pet-related brands while positioning your product as an enabler of everyday activity.
- 30-day step challenge or movement tracker integration campaigns
- Pet-friendly workout content and gear partnerships (leashes, toys, pet apparel)
- Home dance playlist collaborations and music streaming tie-ins
- Budget-friendly fitness equipment or activewear flash promotions tied to 'try a new sport' theme
Move More Month started as an initiative by the American Heart Association (AHA). Its goal was to encourage people to become more physically active in their daily lives.
This effort was launched in 2018 as part of a broader push to improve heart health and reduce risks of heart disease, one of the leading causes of death.
The AHA created Move More Month to raise awareness about the benefits of regular physical activity. They wanted to show that small changes, like walking more or stretching, can have a big impact on overall health.
Focusing on simple activities, the event aims to inspire people to move more, sit less, and make healthier choices.
Move More Month is celebrated each year and is tied to the association’s long-term mission of preventing heart disease and stroke.
By emphasizing consistent, moderate exercise, the AHA hopes to move a permanent part of people’s routines. It’s not about extreme fitness but about making activity a regular habit.
Since its start, the event has grown in popularity, with more communities joining in. Each year, more people embrace the message and take steps to improve their health. The initiative continues to expand, encouraging people to move for better physical and mental well-being.
Walk It Out
Lace up those sneakers and take a stroll! Whether it’s around your block or through a nearby park, walking is a simple way to get your steps in. Try switching up your routes for a little adventure. Bonus points if you take along a buddy or pet for some extra motivation.
Dance Party at Home
Put on your favorite playlist, crank up the volume, and start dancing! No need to worry about rhythm—this is about fun, not perfection. Even a few songs will get your heart pumping and lift your mood. Got family members around? Get them involved for a spontaneous dance-off.
Play with Pets
Pets are fantastic workout buddies. Toss a ball for your dog or try to keep up with a lively game of chase. It’s an exercise for both of you, and you’ll likely end up laughing too. If you don’t have a pet, offer to walk a neighbor’s dog or visit a local shelter.
Take a Stretch Break
Feeling stiff? Take a few minutes every hour to stretch. Reach for the ceiling, touch your toes, or do some shoulder rolls. Even short bursts of movement like these can make a big difference. Your body will thank you, and you might even feel more energized afterward.
Try a New Sport
Bored of the same old routine? Mix things up by trying a sport you’ve never done before. It could be anything from badminton to pickleball. You don’t have to be an expert; just have fun and enjoy moving in a new way.