Men’s Grooming Day
Men of the world, end the scruffiness and disarray and focus on your grooming. Take some time to shave, trim, or even visit a professional salon or barber.
Drive barber/salon visits and grooming product sales by positioning Men's Grooming Day as a cultural permission slip for men to invest in self-care and appearance management.
- Before & After grooming transformations featuring beard balms, pomades, and face washes
- Partner with barbers/salons to promote exclusive Men's Grooming Day discounts and add-on services (hot towel shaves, facials, massages)
- Educational content on proper grooming routines: face wash vs. bar soap, beard care, product layering
- Influencer/barber takeovers showing men's grooming product demos and styling tips
Campaign ideas6
- Partner with micro-influencers for grooming hacks & routines—showcase real men's daily regimens on TikTok/Instagram Reels with relatable before-afters
- Launch a 'Glow-Up Challenge' on social media: men post their grooming transformations using your products with #MensGroomingDay for featured reshares & prizes
- Create free 'Grooming Masterclass' live streams (YouTube/Twitch) with dermatologists, barbers, or fitness influencers teaching beard care, skincare basics, and styling tips
- Run 'Grooming Kits' bundles at discounted prices (20-30% off) featuring curated product sets for different routines (beard, skincare, fragrance, etc.)
- Collaborate with barber shops and salons to offer exclusive Men's Grooming Day deals; promote through localized geo-targeted ads and partnership social posts
- Launch email campaign targeting past male customers with personalized product recommendations based on purchase history + exclusive discount codes
Social angles5
- It's time to level up your routine. This #MensGroomingDay, invest in yourself—because self-care isn't feminine, it's essential. Shop our glow-up collection. #NationalMensGroomingDay
- Real men take care of themselves. Fresh beard? Check. Hydrated skin? Check. Confidence? Unmatched. Celebrate #MensGroomingDay with our bestsellers.
- Breaking the stigma one grooming routine at a time. This #MensGroomingDay, show your skin, beard, and hair the care they deserve. #SelfCareIsManly
- Your future self will thank you. Start with the basics—cleanser, moisturizer, confidence. Shop our Men's Grooming Day essentials. #MensGroomingDay
- From beard oils to face creams: everything you need to look & feel your best. This Friday is #MensGroomingDay. What's your routine? #GroomingRoutine
Ad copy starters5
“Ditch the stereotypes. Invest in yourself this Men's Grooming Day—premium grooming kits, up to 30% off.”
“Your beard deserves better. Discover premium beard care & skincare designed for real men—National Men's Grooming Day sale starts Friday.”
“Self-care isn't a luxury—it's a routine. Shop grooming bundles + get free samples with every order this Men's Grooming Day.”
“Look sharp, feel sharper. New skincare? Better beard care? It starts here. Men's Grooming Day exclusive deals—August 21st.”
“Real confidence starts with great grooming. Shop our curated collections for the whole routine—skincare, beard, fragrance & more.”
Tips4
- DO: Use humor & relatability—show real men with flawed skin, different beard styles, etc. Audiences connect with authenticity over idealized imagery.
- DON'T: Perpetuate toxic masculinity myths. Avoid clichéd 'tough guy' tropes; instead showcase vulnerability, self-care, and positivity around grooming.
- DO: Bundle products at discount prices—kits/sets have proven effective for grooming brands year-round, especially on observance days. Reduce decision fatigue.
- DON'T: Overlook Amazon—men spend 54% of their beauty/grooming budgets on Amazon vs. 14% at specialty retailers. Optimize listings & reviews there.
Men’s Grooming Day encourages men everywhere to buy and use grooming products and to proactively manage their appearance. Salons, hairdressers and beauty parlors often cater especially to men on this day with offers, education, and special consideration.
Founded and sponsored by American Crew, a company dedicated to redefining what it means to be a well-groomed man, this day was created as a reminder for men to spruce up their grooming practices and take care of themselves!
Visit a Salon or Barber
Men who just want a quick and efficient haircut with clippers can certainly head over to a barber. They might even offer a shave with hot towels. But for a more detailed haircut (with actual scissors) and other kinds of grooming (say, a man-icure) a salon might be the right place to go. Plus, many salons offer spa services as well, so why not add on a little armchair massage while there?
Try a Few New Men’s Grooming Products
Men who are looking to upgrade their grooming routine should consider trying out some different products to keep them in great shape: Beard Balm. A beard used to be just an excuse to be lazy by not shaving–but not anymore! Beards are in style but they need to be well cared for, clean and sleek. A beard balm is a great way to keep those beard hairs in check, as well as moisturizing the skin underneath. Hair Pomade. Gel is old news for men’s hair as it makes things sticky. The new way to keep hair in line is by using a pomade. But don’t use too much as that can make things pretty greasy. Face Wash. Quit using that bar soap on the face, guys! Facial skin is more sensitive (yes, even on a man) and deserves to be treated with gentler ingredients that will help it stay smooth, acne free and protected from razor burn. Bro Mask. That’s right, this is a facial mask for the guys! Specially formulated with serums and botanical specifically created for the man’s skin.
Talk to a Man About Grooming
This might be the perfect day to have that awkward conversation about grooming with the man you love. Whether he’s wearing a scruffy beard that could use a careful trim, or he’s deeply in need of a haircut, Men’s Grooming Day is the perfect time to make the suggestion! If there’s a little guy in the house, it’s never too soon to start teaching them how to take care of their bodies. Practice showering, shaving (without a blade, of course), using deodorant, and various other ways to help boys get interested in what is involved in caring for themselves as they grow up into a man.