Melon Day
Savoring the juicy sweetness of summer's bounty, biting into the refreshing fruit that brings a burst of refreshment on a warm day.
Celebrate summer's peak melon season with limited-time promotions, farm-to-table storytelling, and regional melon variety spotlights tied to August harvest timing.
- Melon taste-test challenge: which variety reigns supreme?
- Farm spotlight: meet the growers behind your favorite melons
- August melon recipes: refreshing dishes for peak season
- Melon Day flash sale: celebrate the harvest with seasonal discounts
Turkmenistan? Where is Turkmenistan we hear you ask, and what does it have to do with melons? Turkmenistan is a Central Asian country on the shores of the Caspian Sea and has spent the majority of its lifespan as the crossroads of civilization.
In its time it has served as an important trade stop between the West and the East, and its city of Merv was of great import on the silk road.
In 1994 an auspicious event happened in Turkmenistan, the establishment of Melon Day by its first president, Saparmurat Niyazov.
The Turkembashi melon was named for his preferred name “Turkembashi”, which meant “Leader of the Turkmens.” In a speech praising the fertility of the Turkmenistan soil and the farmers who worked it, he raised the Turkmen melon as being a fruit so delicious it was a taste of paradise.
Melon Day is your opportunity to share in a taste of paradise and to celebrate this countries unique history, and the fruit that is its pride and joy.