Marché de Noël d'Arlon
Large covered Christmas market in Arlon's centre on 13-15 and 20-22 December.
Drive foot traffic and holiday spending at a regional Christmas market by promoting festive shopping, local artisans, and seasonal food & beverage offerings to nearby communities and holiday travelers.
- Countdown to Arlon's covered Christmas market—shop local crafts & gifts Dec 13-15 & 20-22
- Holiday market guide: What to expect at Marché de Noël d'Arlon
- Local vendors & seasonal treats await at Arlon's festive market this December
The Marché de Noël Solidaire d'Arlon is in its 17th edition , taking place in December each year. It is one of the largest covered Christmas markets in the region, held under a heated marquee and in the Palais, in the heart of the city. The market distinguishes itself by its solidarity character: all profits from food and beverage sales in the chalets are entirely donated to local charitable associations. There is also a separate Marché de Noël des commerçants (merchants' Christmas market) organized by the local business association.
- One of the largest covered Christmas markets in the region under heated marquee
- 100% of food/beverage profits from charity chalets donated to local associations
- Artisan products including ceramics, jewelry, books, handicrafts and gift items
- Festive food and drink stalls run by local service clubs
- Animated programme with Santa visit and musical performances
- Two-market setup: Solidaire market (charity-focused) and Commerçants market (local businesses)
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C’est le dimanche 29 mars que se déroulera la 17ème foire aux plantes et son marché artisanal organisé par le cercle horticole d’Etalle. Pour cette 17ème édition, nombreux exposants ont répondu à notre invitation Vous retrouverez des exposants dans les 2 salles du complexe sportif d’Etalle mais auss
Campaign ideas7
- Partner with local Belgian chocolate/beer brands to create limited-edition holiday bundles exclusive to the market; promote as 'Arlon Artisan Collection' on social
- Activate a 'Charity Gift Moment' booth where shoppers can sponsor gifts for local charities—brands co-sponsor and get visibility with tax-deductible messaging
- Create Instagram-worthy photo moments at market entrance with custom holiday backdrop branded #MarchédeNoëldArlon; encourage visitor UGC and location tags
- Host a 'Solidarity Market' influencer walk-through event mid-December with local Wallonia/Belgian micro-influencers; livestream on Facebook and TikTok
- Run a pre-market email/SMS campaign targeting cross-border shoppers from Luxembourg (Arlon is at border) with 'Don't Miss Arlon's Unique Artisan Market' messaging
- Launch a thermal/comfort beverage brand sponsorship (hot chocolate, mulled wine makers) with branded cup giveaways at market entrance; leverage 'heated marquee' comfort angle
- Develop a 'Rediscover Local' campaign celebrating the 70+ local vendors and artisans; partner with regional SMEs to co-promote their presence in their own channels
Social angles6
- 🎄 Small, cozy, warm—just like it should be. Marché de Noël d'Arlon: Dec 5-7 & 12-14. Where locals shop local. #MarchédeNoëldArlon #ArlonChristmas #LocalLove
- Every purchase = charity impact. Over €28,000 donated last year to local causes. Shop, give, change lives. #SolidarityMatters #ArlonMarket #GivingSeasonBE
- Heat + heart = the Arlon magic ☕ Heated marquees, artisan gifts, mulled wine & community. That's Christmas done right. #WarmWinters #ArlonNoël
- Meet the makers. 70+ local artisans, Belgian chocolate, handcrafted gifts. No chains. Just real. #ArtisanArlon #SupportLocal #Christmas2025
- Border magic: Just 10 min from Luxembourg? Come see why Arlon's Christmas market is the region's best-kept secret 🇧🇪🇱🇺 #Benelux #HolidayMarkets
- Bring the family. Meet Santa. Skate (some years). Eat everything. Marché de Noël d'Arlon is peak cozy. Dec 5-7 & 12-14 #FamilyChristmas #ArlonMarkets
Ad copy starters5
“Arlon's Christmas Market: Where Every Gift Gives Twice | Local artisans, heated comfort, and charity at heart. Dec 5-7 & 12-14.”
“Your Christmas—Warmer, Cozier, More Meaningful | Discover Arlon's Solidarity Market. 70+ local creators. Real impact.”
“Small Town. Big Heart. | Marché de Noël d'Arlon: The Christmas market where shopping fuels local charities.”
“Heat, Artisans & Hope | Warm marquees, handcrafted Belgian gifts, and 17 years of giving back. That's Arlon's magic.”
“Stop by Arlon. Stay for the Soul. | Christmas market with purpose: Dec 5-7 & 12-14 on Place Léopold.”
Tips5
- Lead with SOLIDARITY: The 17-year charity angle is your differentiator—make it central to every campaign. Brands sponsoring should tie their values to giving back.
- Leverage the BORDER: Arlon's Luxembourg location is huge. Retarget cross-border shoppers with multilingual ads (FR/NL/DE/LUX) highlighting proximity & unique offerings.
- Celebrate the ARTISANS: Don't hide behind 'Christmas market'—feature the 70+ local makers by name. Partner with them directly on their social channels.
- Timing: Start ads in mid-October for early planners, ramp up in late November, peak push final week before each weekend. Post-market, shift to 'See you next year' CTAs.
- User-generated content is gold: Encourage photos/tags with branded hashtag; reshare best vendor & family moments. Make attendees feel like insiders, not just shoppers.