Made in Asia
Benelux's major Asian pop-culture festival with anime, manga, cosplay and gaming at Brussels Expo.
Activate anime, manga, gaming, and cosplay enthusiasts at Benelux's largest Asian pop-culture gathering to drive merchandise, collectibles, and entertainment product sales.
- Cosplay contest sponsorships and influencer takeovers from the Brussels Expo floor
- Limited-edition anime/manga merchandise drops timed to festival attendance
- Gaming tournament partnerships and esports brand visibility
- Behind-the-scenes creator content featuring manga artists and voice actors
Made in Asia Fall 2026 becomes one of the pillars of Heroes World, featuring Japanese guests, musical artists, cosplayers, illustrators . The festival runs October 17-18, 2026 at Brussels Expo . This annual event serves as the ultimate gathering for fans of manga, anime, video games, YouTubers, and cosplay . With every Heroes World ticket, you can enter Made in Asia, which is one of the 6 zones integrated into Heroes World . Internationally renowned signing guests including mangakas, dubbing actors, videographers or streamers Japanese artists, YouTubers, escape rooms, K-Pop dance contests, drawing workshops, figurine exhibitions, video game tournaments, concerts and more FastPass option available to avoid queues at catering points and selected activities (not valid for autograph sessions) Free entry for children under 11 years old with no ticket or registration required Door2Gate shuttle service available in Brussels region with 10% discount using code MADEINASIA26 Approximately 520 exhibitors participate in the event