National Macaroon Day
Put together a macaroon taster set with different varieties from different bakeries, or try making your own or having a macaroon-making competition with friends.
Drive May sales and foot traffic by positioning macaroons as a premium, shareable treat perfect for afternoon tea gatherings, DIY baking, and gift sets.
- Macaroon flavor showdown: taste-test 5 varieties from local bakeries
- DIY macaroon-making kit launch—from classic coconut to dark chocolate amaretto
- Afternoon tea aesthetic: styled macaroon spreads for Instagram
- Macaroon gift boxes: curate luxury assortments for Mother's Day gifting
The history of National Macaroon Day starts in a place you might not imagine, an Italian monastery. You see, it was from this monastery that the macaroon recipe originated, eventually being brought to France and presented to the wife of King Henry the II, Catherine de Medici.
For those who don’t know, Catherine de Medici held a position that was perhaps even more enviable than being the wife of a King. She was the daughter of the Medici family, one of the two powerful banking families of their time (the other being the Fuggers).
With such powerful family connections, she could have had her choice of any confection in the world at the time, but it was the macaroon she fell in love with.
Later in the macaroon’s history came a bit of divine providence as two Benedictine nuns fled to Nancy, France, fleeing the persecution that was rife during the Revolution. While they were hiding out they decided they needed to have a way to support themselves and became renowned as the “Macaroon Sisters” for their daily delivery of delicious cookies.
Coconut macaroons also have a history that can be traced through the culture of Italian Jewish people, due to the fact that they don’t have any flour or leavening, making it a perfect food for eating during the Passover celebration.
Imagine kitchens across the country humming with the scent of chocolate, bakers dipping macaroons into rivers of melted chocolate, and folks everywhere taking that first blissful bite!
National Macaroon Day honors this ancient history and delicious tradition by encouraging you to go out and indulge in your favorite variety, and perhaps explore a few more!
Eat Some Macaroons
The best way to celebrate National Macaroon Day is to find and eat a favorite variety of macaroon. If you’re not familiar with macaroons, we strongly encourage you to go out and pick up a dozen varieties and share them with family and friends while you expand your own palette. Of course, for those who want to keep them all to themselves, certainly no one will be casting any blame! Almost all macaroons are made with coconut, but some other types of favorite varieties are made with cashews blended in. Other styles might be dipped in or drizzled with chocolate. Now is the time to decide about which is the best kind!
Try Making Macaroons
For those who are feeling adventurous or at least from a culinary standpoint, why not try making a batch or two of macaroons in the kitchen at home? There are some great recipes online that should be fairly easy to follow, and it is certainly possible to find recipes for some of the most interesting and exciting variations! Other recipes that will have that mouth watering include dark chocolate amaretto macaroons, vegan macaroons, and chocolate chip macaroons. Experiment with dark, milk, or white chocolate for kicks. Which one sounds the most appealing?
Host a National Macaroon Day Gathering
A great idea for celebrating National Macaroon Day is to get your friends around and enjoy a delicious afternoon tea treat. Afternoon tea has become very popular as of late, with themed afternoon teas offered in hotels, restaurants, and cafes all around the world. In celebration of this day, it might be fun to host an afternoon tea event, with macaroons being the star of the show, of course. Invite some friends over and offer an array of tea choices to go along with some homemade or bakery made coconut macaroons.
Host a Macaroon Bake-off Event
Another fun idea for paying honor to National Macaroon Day might be to host a macaroon cook-off with some bakeworthy friends. It can be like a mini version of a Bake Off show! Everyone invited to the party can all try to make their best macaroon recipe. At the end, the fun lies in tasting each other’s macaroons and then ranking them from 1 to 10. The person with the highest score can be declared the winner. It might be extra nice to supply the winner with a nice treat as a prize. This is a great way to spend National Macaroon Day and have some fun with the people that you love.