theMarketing Calendar
Log inSign up
← All days
day · fixed · day 43 of 365

National Lost Penny Day

Scouring couch cushions and nooks, finding those elusive copper coins brings a little unexpected joy to everyday life.

CharityHobbies & ActivitiesItems & ThingsMoney & Finance28
Marketing angleinferred

Position small change donations and family coin hunts as teachable moments about generosity and financial literacy, targeting parents seeking meaningful activities with children.

Relevance 28low intent
  • Family coin-hunt challenge: turn loose change into charity donations
  • How pennies add up: teach kids the real impact of 'petty change' on local nonprofits
  • Lincoln's legacy: small gestures, big impact—donate found coins to shelters or animal rescues

History

The first penny ever was designed by Benjamin Franklin and minted in 1787. The penny we’re familiar with today, however, adorned with the bust of late American president Abraham Lincoln, was first minted in 1909 and released on February 12th to commemorate the 100th anniversary of his birth.

The founder of National Lost Penny Day, Adrienne Sioux Koopersmith, wrote a log post about her idea, explaining that what she was trying to demonstrate was: “Petty change can make an astounding difference”, which is a positive message indeed, and one we can suspect Honest Abe himself would have supported.

In fact, one of Lincoln’s most well-known quotes was, “I walk slowly, but I never walk backward”.

National Lost Penny Day was first celebrated in 1995 and has been enjoyed annually ever since.


How to celebrate

Look for Lost Pennies

National Lost Penny Day is the perfect time to go through your home—your sofa, the pockets of old coats you haven’t worn in ages, and every other nook and cranny you can think of — in order to find as many pennies (or loose change altogether) as possible. If you have children, you could even turn the search into an elaborate game, a competition to see who can find the most coins laying about the home collecting dust. Once you’ve turned your home upside-down, it will be time to count up all of the change you and your children have found, and see who won.

Spend Those Lost Pennies

The next step is to decide what to do with the money you’ve found, and this could be a chance to teach your children an important lesson or two about life. You could help the winner search for a charity that could use the money, and then write a check out to that charity for the amount you found—even if it is only a few dollars, make sure your children understand just how many hot bowls of soup that could buy for the homeless, or how much dog or cat food that could buy for the animals at the animal shelter.

Share the Wealth

Alternately, if you feel that your children are mature enough for it, you could go as far as taking them downtown to buy a cup of coffee and a sandwich for that homeless man or woman who always sits on the same bench. Whatever way you and your children choose to spend the money you’ve found, make sure that they understand just how much small gestures can mean to those in need. It is definitely a lesson they will never forget.