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Liège-Bastogne-Liège

112th edition of 'La Doyenne', the oldest UCI World Tour Classic, 259.5 km through the Ardennes.

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Marketing angleinferred

Leverage the prestige of cycling's oldest one-day classic to reach dedicated sports fans and premium lifestyle audiences during spring race season.

Relevance 65medium intent
  • Behind-the-scenes training prep for the 259.5 km Ardennes challenge
  • Athlete sponsorship spotlights and gear partnerships
  • Destination tourism tie-ins to the Liège-Bastogne-Liège route
  • Live race coverage and fan engagement campaigns

Programmetypical · 2026 TBC

Liège-Bastogne-Liège, known as "La Doyenne" (The Old Lady), is the oldest cycling Classic, first held in 1892. The 112th edition took place on April 26, 2026, as a one-day road race and UCI World Tour Monument. It covers the iconic Ardennes region route from Liège south to Bastogne and back via a punishing return featuring 11 classified climbs and 4,400m+ of climbing—roughly equivalent to a mountain stage of the Tour de France.

  • One-day monument race over 259.5 km with 11 classified climbs and 4,400+ metres of elevation—legendary test for climbers and puncheurs
  • Iconic final climbs: Côte de la Redoute (1.6 km at 9.4% gradient, 37 km from finish) and Côte de la Roche-aux-Faucons (final major climb 13.3 km from finish)
  • 2026 winner: Tadej Pogačar (UAE Team Emirates XRG) for 4th career title
  • Paul Seixas 2nd, Remco Evenepoel 3rd—world-class field of elite climbers
  • Dual amateur event: Liège-Bastogne-Liège Challenge (April 25, 2026) with 80 km, 163 km, or 250 km routes
  • limited to 8,000 participants
  • Women's race (Liège-Bastogne-Liège Femmes) also held same day: Demi Vollering won 2026 edition (156 km)
  • VIP/hospitality packages available at start (Place St Lambert, 08:15 opener, team paddock access) and finish areas (14:00 opening, TV screens, podium ceremony, catering)
  • pricing from €330–€795