Les Fetes du Maitrank

Three-day celebration of Arlon's woodruff aperitif Maitrank with concerts, parade and fountain inauguration.

Marketing angleinferred

Leverage a niche regional festival celebrating a heritage aperitif to drive tourism, hospitality bookings, and specialty beverage sales in Arlon.

Relevance 35medium intent

Discover Maitrank: Belgium's forgotten woodruff aperitif tradition
Festival spotlight: Three days of music, parades & local flavor in Arlon
Behind the bottle: The heritage story of Maitrank liqueur

Programme

Les Fêtes du Maitrank celebrate the Arlon's famous aromatic drink — Maitrank, a wine flavored with sweet woodruff (aspérule odorante). This emblematic event attracts tens of thousands of visitors each year and is completely free to access. The downtown transforms into a vast festive space with concerts, family activities, spectacles, DJ sets, food trucks and local traditions.

Line-up

Cré-Tonnerre (rock group, Sunday Place Léopold 20h-22h)Rock Frequency (Rue Paul Reuter, Sunday 17h-19h)Multiple tribute bands and DJ setsPascal Michel (Blind Test Giant host, Sunday)Friday 22 May

Inauguration of the iconic Maitrank Fountain, a true Arlon tradition marking the official launch of festivities, plus a grand fanfare parade through downtown streets.
Tribute concerts, children's animations, giant blind test, wooden games, BMX, climbing wall, DJ contest, food trucks.
Sunday offers a more family-oriented atmosphere with street animations, children's games, inflatable structures, youth performances, and the anticipated Giant Blind Test hosted by Pascal Michel.
Saturday's Maitrank Open Air on Place Hollenfeltz features multiple artists and DJs with musical programming extending late into the night.
Open-air concerts constitute a major program axis with multiple stages throughout downtown
varied musical styles appeal to a broad audience.
Local harmonies and folklore groups parade through Arlon
numerous artisanal tastings of Maitrank are offered where the famous fountain flows.