Leave a Review Day
Sharing thoughts, reflecting on experiences, contributing valuable insights, and informing with the power of your online voice.
Drive customer review generation and social proof amplification by positioning Leave a Review Day as a moment for businesses to mobilize their customer base and for consumers to influence the marketplace.
- 'Share Your Voice' campaign encouraging customers to leave honest reviews on key platforms
- Behind-the-scenes content showing how businesses use customer feedback to improve products/services
- Interactive guides: 'How to Write a Helpful Review' for consumers + 'How to Respond to Reviews' for business owners
- User-generated content showcase featuring best customer reviews and business responses
Notable campaigns15
- LobsterGram (2021): Used real customer reviews as primary sales copy in holiday email promotions instead of generic marketing copy.
- Derma E (2021): Included QR code on product insert asking recipients to leave a review on front side; featured positive review + product instructions on flipside.
- Osprey Packs (2021): Created Instagram Story Highlights labeled 'Reviews' to permanently archive and showcase customer testimonials with shoppable links.
- Continental Tires (2021): Regularly showcased customer voices in Instagram Stories to promote reviews and drive social engagement.
- Trek Bikes (2021): Leveraged customer reviews alongside industry awards on marketing materials and product packaging as dual social proof.
- Kärcher (2023): Used sampling campaigns to generate high-quality reviews pre-launch; 98% of sample recipients left reviews.
- Clarins (Luxury Beauty) (2023): Ran sampling campaign that generated 138 reviews in 36 days; saw 111% increase in conversions when reviews displayed on website.
- LG UK (2023): Pre-populated product pages with reviews via sampling before product release; achieved 4.9-star average rating.
- ASOS (2025): Frequently reposts user-generated content and reviews on Instagram, turning customers into brand ambassadors.
- Airbnb (2025): Sends follow-up emails featuring guest reviews and host ratings to encourage booking completion.
- Amazon (2025): Includes customer reviews in sponsored product ads to boost visibility in search results.
- IKEA (2025): Responded to complaints about assembly instructions with a campaign showcasing improved guides, positioning brand as customer-centric.
- Uber (2025): Prompts users to rate trips immediately after rides with one-click review links, increasing review volume.
- Starbucks (2025): Rewards Program gives bonus points for customer feedback to increase review engagement and participation.
- Booking.com (2025): Places customer reviews directly on hotel pages with emphasis on recent, highly-rated reviews for better engagement.
Campaign ideas7
- Launch a 24-hour flash discount for customers who leave a review—create urgency and tie it directly to Leave a Review Day
- Run a "Review of the Week" feature on Instagram Stories & social feed, celebrating real customer feedback with shoppable links
- Create a storytelling email series where each email showcases one customer review with authentic before/after narrative
- Host a sweepstakes: customers enter by leaving a review + tagging friends; prize draws engagement and UGC
- Develop interactive QR code cards in-store/in packaging asking customers to scan and leave a review for bonus loyalty points
- Partner with micro-influencers to film short video testimonials reading actual 5-star reviews aloud, then share on TikTok/Instagram
- Send a "thank you" post-purchase email on Review Day specifically, emphasizing how feedback helps the community & improves products
Social angles6
- Your voice matters: share your review today & help others make the right choice. #LeaveAReviewDay #CustomerVoice
- 🌟 We read EVERY review. Tell us what you love (or how we can improve). Tag a friend who needs to try this. #LeaveAReviewDay
- Real stories from real customers. Drop your honest review + we'll feature YOU on our feed this week. #CommunityLove #LeaveAReviewDay
- Forgot to review? Today's the day. Takes 2 minutes, makes a difference. Link in bio. #LeaveAReviewDay #SocialProof
- Your feedback is free consulting 💡 Leave a review today & earn [reward]. Link → [CTA] #LeaveAReviewDay #CustomerAppreciation
- Haven't left a review yet? We'd love to hear from you! What's ONE thing you'd tell a friend? #LeaveAReviewDay #FiveStars
Ad copy starters5
“Your honest review could help someone else make the best choice. Leave one today.”
“5 minutes. One review. Countless people you could help. Leave a Review Day is here.”
“Great experience? Bad? We want to know. Leave your honest review & get [offer].”
“Reviews aren't just feedback—they're powerful proof that real people trust us.”
“Help others discover what you love. Leave your review today & get 15% off next time.”
Tips4
- DO: Frame reviewing as community-building (helping peers) rather than just helping the business—it increases engagement.
- DO: Use reviews from customers as your primary ad copy and email content—they're more credible than marketing copy.
- DON'T: Violate review platform policies (Yelp, Google, etc. restrict direct solicitation on-site)—use email, SMS, and owned channels instead.
- DO: Respond publicly to both positive and negative reviews promptly; it signals you care and builds trust with potential customers.
With its inaugural celebration in 2023, Leave a Review Day got started through initiatives by the company, Reputation, which is an industry leader in reputation experience management. Sometimes called National Leave a Review Day, this event was launched at Reputation’s annual event called Transform ‘23, in collaboration with the software company, G2.
The idea behind Leave a Review Day stemmed from the awareness that people’s opinions in the marketplace matter. When a person leaves a review for a business, product or service, it allows them to share their voice and promotes healthy opportunities for improvement.
Customer feedback gives companies and businesses the information they need to understand what their customers think and consider any adjustments and corrections. At the same time, Leave a Review Day works to empower consumers to make informed decisions based on the opinions of real people and their true experiences.
Obviously, Leave a Review Day isn’t the only time to give feedback. But it does act as a good reminder to promote the idea of leaving a review and raising awareness about how important customer feedback really is!
Leave a Review
The main purpose of Leave a Review Day is to encourage individuals to give their feedback online. Consumers can consider businesses where they received excellent products and services and show some appreciation. And they can also advise others when their experience was less-than to help others know what to expect and hopefully, give the company an opportunity to improve.
Encourage Customer Feedback
Businesses, whether large or small, can take Leave a Review Day as an opportunity to remind their customers how much they value their feedback. Encouraging folks to share their thoughts and experiences through genuine channels can foster community and celebrate everyone’s voice. It is important to remember that businesses and managers who encourage customers to leave feedback should be sure to follow up. If the feedback leaves room for improvement, then engage with the customer online and find ways to make things better. And if the feedback is positive, be sure to thank them for their review and encourage them to be patrons in the future.
Read a Review
Those who are looking for advice about a product or service can take a look at some useful review websites and make their purchasing decision based on customer feedback. It’s a great tool for making informed choices – and it then presents another opportunity to leave a review! For another opportunity related to this one, check out Write a Review Day, celebrated in May.