National Learn To Swim Day
Teach your kids to swim, or sign up for lessons yourself. It’s good for your health, and may save your life or the life of another from drowning someday.
Drive summer swim lesson enrollments and swimwear/equipment sales by positioning water safety and skill-building as essential family investments before peak pool season.
- Before summer: Is your child swim-ready? Partner with local pools to offer May lesson discounts.
- Adult learners welcome—half of Americans can't swim; position beginner classes as life-changing.
- Swimwear + safety gear bundles: retail tie-in with lesson promotions from fitness centers.
- Parent testimonials: How swim lessons gave families peace of mind at the beach and pool.
This day was founded in 2012 by Swimways. Its main goal was to provide the opportunity to raise awareness about the importance of water safety as well as teach both children and adults how to swim.
At first, it was just a small event, but soon people began to realize just how important it was to have such a day, especially during the month when many swimming pools open for the summer all over the U.S.A.
Soon, corporations such as Target and Toys “R” Us joined Swimways in celebrating this day by offering promotions on swimwear and learn-to-swim items, as well as helping to raise awareness about Learn to Swim Day.
Nowadays, it seems that more people take part every year, resulting in thousands of people finally mastering this extremely useful skill!
Learn to Swim
As you may well have guessed, the best way to celebrate Learn to Swim day would be to learn to swim. It is estimated that about half of all Americans can’t swim, so if you happen to be a part of this group, this day is the perfect time to change your life for the better! Don’t be shy; no matter how old you are, there are millions of other people your age who can’t swim, either. So get a bathing suit you feel comfortable in, and make your way down to your nearest pool and take a few lessons. Learning the basics of swimming is generally considered quite easy for most people.
Teach Someone Else to Swim
National Learn To Swim Day is all about encouraging people to learn how to swim and to ensure that from a young age children are encouraged to learn how to swim. This day also encourages parents to book swimming lessons for their children, to help boost their water confidence and ensure that they properly understand water safety and how dangerous water can be. Many swimming lesson companies offer deals and discounts as part of the National Learn To Swim Day celebrations, encouraging parents to enroll their children in classes that could one day save their lives.
Book a Swimming Class
If you don’t want to take a class from an instructor, you could always ask a friend or relative who swims well to teach you. However, it is extremely important to exercise caution at all times, and take your time practicing in shallow, relatively still water for quite some time before venturing out into less safe territory. And even when you do learn to swim well enough to feel comfortable in the water, you should never take unnecessary risks, like swimming in areas not monitored by lifeguards, disregarding warning signs, swimming under the influence of alcohol, or diving without first checking the water is at least 9-10 feet deep.
Swim More Often
You could also host a pool party or make a deal with your children that you will find the time to go swimming together at least once a week.