La Poutine Week
La Poutine Week is a lively celebration dedicated to one of Canada's most beloved dishes. This annual event brings joy to poutine lovers across the country.
Drive foot traffic and menu innovation during La Poutine Week by positioning restaurants as creative poutine destinations and encouraging social sharing of unique creations.
- Vote for the best poutine in your city—share your winner on social media
- Host a DIY poutine bar party at home with friends and family
- Road trip alert: taste regional poutine variations across participating Canadian cities
- Chef spotlight: discover the most creative poutine twists from local restaurants
Campaign ideas8
- Create a signature fusion poutine that blends your restaurant's cuisine (Thai, Asian, Italian) with the classic dish, then highlight the story behind it on social media and menu materials leading up to the week—make the creation process shareable content.
- Partner with a local food delivery app (like DoorDash) to offer exclusive La Poutine Week bundles or discounts for delivery orders, driving urgency and reach beyond dine-in customers.
- Launch an 'Around the World' poutine challenge on Instagram/TikTok: challenge customers to vote for their favorite poutine creation by tagging 3 friends, with weekly winners announced.
- Host a mid-week tasting event or pop-up where customers can sample multiple poutine variations from your menu and vote on the winner, streamed live on social media.
- Create a limited-edition merchandise tie-in (branded cups, stickers, recipe cards) featuring your poutine design, distributed free with each purchase during the week.
- Develop a loyalty/gamification angle: reward customers for voting, tagging your restaurant on social, or bringing friends with YUM points or free poutine vouchers.
- Run influencer or staff takeovers on your social channels during La Poutine Week, showing behind-the-scenes poutine prep and team enthusiasm to build FOMO.
- Tie your poutine to a charity angle: commit $1 per poutine sold to a local food bank and highlight this in all promotional materials (La Poutine Week supports Food Banks Canada too).
Social angles6
- Reveal day 1: 'Our poutine is here 🍟🧀 [Your signature creation]. Limited to February 1–7 only. Vote for us on lapoutineweek.com! #LaPoutineWeek #[YourCity]'
- Behind-the-scenes angle: 'Making magic in the kitchen: Watch how we craft our one-of-a-kind poutine for La Poutine Week. See the gravy, the curds, the love 💫 #LaPoutineWeek #FoodieLife'
- Call-to-action: 'Bring your crew and taste the best poutine in [City]! Dine-in or delivery via DoorDash. Voting open now on lapoutineweek.com 🔥 #LaPoutineWeek #SupportLocal'
- Fusion/creative angle: 'East meets West: Our [Poutine Name] blends [cuisine type] spices with Montreal's soul. Have you tried it? Tag a friend who needs to! #LaPoutineWeek #AroundTheWorld'
- Social proof: Repost customer photos eating your poutine with caption: 'This is what winning looks like 👏 Thanks [customer tag] for the love! Vote for us at lapoutineweek.com #LaPoutineWeek'
- Charity angle: '$1 from each [poutine name] sold goes to Food Banks Canada. Together we're fighting hunger this week. Order now 🤝 #LaPoutineWeek #SupportLocal #EndHunger'
Ad copy starters5
“'[Poutine Name] is live for 7 days only. Fries. Curds. Perfection. Vote for us on La Poutine Week. Order today → [link]'”
“'Forget what you know about poutine. Our [Name] is reinventing the classic. Try it before it's gone (Feb 1–7). #LaPoutineWeek'”
“'Supporting local, one poutine at a time. Every order feeds someone in need. Order our [Poutine Name] this week. #LaPoutineWeek #SupportLocal'”
“'Your [city] poutine showdown starts now. 50+ restaurants. One week. Vote for the best. [Link to lapoutineweek.com]'”
“'Delivery + voting + poutine glory? Yes. Order on [App Name]. Vote on lapoutineweek.com. This week only. 🍟'”
La Poutine Week began in 2013. It was founded by Na’eem Adam and Thierry Rassam, who are also known for starting Le Burger Week.
These local entrepreneurs wanted to celebrate the iconic Canadian dish of poutine, which consists of fries, cheese curds, and gravy. Their goal was to create an event where restaurants could showcase unique and creative variations of this beloved meal.
The first event took place in Montreal, with several restaurants participating by offering special poutine dishes. The event quickly gained popularity and expanded beyond Montreal to other Canadian cities.
Each year, more restaurants joined in, and the variety of poutines grew, attracting both locals and tourists. This made the week-long festival an exciting time for poutine lovers across the country.
Nowadays, La Poutine Week is celebrated in cities across Canada. It provides a platform for chefs to experiment and for restaurants to attract new customers.
The event has also become a fun way for people to explore different flavors and vote for their favorite creations. This annual festival not only celebrates a beloved dish but also supports local businesses and fosters a sense of community.
Indulge in Unique Creations
Visit local restaurants to explore a variety of poutines. Many chefs create special versions just for the week. Each bite offers a new twist on the classic dish. Embrace the adventure and taste as many as possible. Share your favorites on social media and let your friends know where to find the best ones.
Host a Poutine Party
Gather friends and family for a poutine-themed party at home. Create a poutine bar with various toppings. Guests can mix and match to craft their perfect dish. This fun activity guarantees smiles and full bellies. To spice things up, add a contest for the most creative poutine.
Try a Different City
Travel to another city participating in La Poutine Week. Discover how different regions put their spin on poutine. It’s a delicious excuse for a mini-vacation. Every city has unique offerings that highlight local flavors. Expand your poutine horizons beyond your usual haunts.
Vote for Your Favorites
Participate in the voting process for the best poutine. Many events have online platforms where you can rate your favorite creations. Voting supports your top picks and helps them gain recognition. Plus, it adds a bit of friendly competition to the festivities.
Make Your Own
Experiment in the kitchen by making your poutine. Start with the basics: fries, cheese curds, and gravy. Then, get creative with additional toppings and sauces. Share your homemade creation online to inspire others. Cooking at home brings a personal touch to the celebration.