King’s Day (Koningsdag)
King's Day, known in Dutch as Koningsdag, is a lively and colorful national celebration in the Netherlands. Streets and canals burst into a sea of orange as people join in the festivities.
Capitalize on the Netherlands' largest national celebration with orange-themed product launches, canal-side activations, and street market partnerships targeting both locals and international visitors.
- Orange everything: limited-edition apparel, accessories, and home décor drops tied to King's Day
- Canal-side pop-ups and boat parties: hospitality and travel brands sponsor floating experiences
- Street market vendor spotlights: food & beverage brands showcase traditional Dutch treats and modern twists
- User-generated content campaigns: #KoningsdagOrange challenges celebrating local community pride
King’s Day, originally called Princess’s Day, began in 1885. It was first celebrated to honor Princess Wilhelmina’s fifth birthday.
The day was intended to boost national unity and pride. When Wilhelmina became queen in 1890, the name changed to Queen’s Day. The Dutch continued to celebrate it on her birthday every year.
In 1949, after Queen Wilhelmina’s abdication, her daughter, Queen Juliana, took the throne. The celebration date shifted to Queen Juliana’s birthday. Queen Beatrix later became queen in 1980, and though her birthday was in January, she kept the April date for better weather.
King’s Day got its current name in 2013 when King Willem-Alexander became the Netherlands’ first male monarch in over a century. The celebration then moved to his birthday.
Today, this event remains one of the most anticipated and joyful holidays in the country, blending tradition with a vibrant display of national pride.
Go Orange or Go Home
Dig out that bright orange outfit and get ready to shine! The more orange, the better. Paint your face, wear funky hats, and embrace the orange madness. It’s a color explosion everyone loves to join.
Sail the Canals
Grab a boat and float through the lively canals. Decorate it with flags and streamers. Play music, wave to others, and enjoy the water. It’s like a floating festival with boats packed full of happy people.
Hit the Street Markets
Explore the vibrant street markets, where everything is for sale. From hidden treasures to quirky knickknacks, you never know what you might find. Bargain, chat, and soak up the lively atmosphere.
Dance Like Nobody’s Watching
Join a street party or a concert and dance your heart out. Live bands and DJs keep the beats going all day long. Feel the rhythm, dance with friends, and let the music take over.
Bring on the Treats
Indulge in traditional Dutch snacks like stroopwafels, poffertjes, and bitterballen. Savor these tasty treats as you wander through the festivities, and sharing them with friends makes them even sweeter.