theMarketing Calendar
Log inSign up
← All days
day · fixed · day 58 of 365

Khachapuri Day

Khachapuri Day is a celebration dedicated to Georgia's beloved cheese-filled bread, which is a true symbol of the country’s rich culinary heritage. This special day represents Georgian identity and hospitality!

BreadCountries & CulturesFood & Drink45
Marketing angleinferred

Celebrate Georgian culinary heritage and drive engagement through khachapuri-themed content, virtual cooking classes, and regional tasting experiences that appeal to food enthusiasts and cultural explorers.

Relevance 45medium intent
  • Host a regional khachapuri tasting challenge—Adjaruli vs. Imeruli vs. Megruli—and let followers vote for their favorite
  • Partner with Georgian wine brands for pairing guides and virtual cooking masterclasses with authentic Georgian chefs
  • User-generated content campaign: #MyKhachapuri featuring home bakers sharing their creations and regional variations
  • Culinary tourism angle: promote Georgian restaurants and food experiences as 'authentic khachapuri destinations'

History

Khachapuri Day was started to celebrate Georgia’s iconic cheese-filled bread and to promote it worldwide. The Gastronomic Association of Georgia initiated this celebration to highlight Khachapuri’s significance as a symbol of Georgian culinary heritage.

The first celebration of Khachapuri Day took place in 2019. The aim was to honor this traditional dish and its role in Georgia’s cultural identity, as well as to encourage culinary tourism in the country.

Since its inception, Khachapuri Day has become an opportunity for people in Georgia and beyond to enjoy this delicious dish in its many regional varieties, like Adjaruli and Megruli.

Known for its comforting combination of gooey cheese and fluffy bread, khachapuri is a favorite among people of all ages and backgrounds.

Whether shaped like a boat, topped with an egg, or layered like a savory pie, each variation tells a story of regional flavors and traditions. The dish’s simple ingredients—locally sourced cheese and dough—reflect Georgia’s agricultural roots and the importance of using fresh, local produce.

For Georgians, sharing khachapuri is an act of generosity and warmth, a way to welcome guests and bring people together. As its popularity spreads beyond Georgia’s borders, khachapuri has become an ambassador of Georgian hospitality around the world.

It’s a day for showcasing the rich flavors and the welcoming spirit that Khachapuri represents in Georgian culture. This day has also helped spread the popularity of Khachapuri internationally, making it a beloved dish far beyond its homeland.


How to celebrate

Bake Your Own Khachapuri

Try your hand at making this beloved dish from scratch. Invite friends or family over for a fun cooking session. Roll out the dough, stuff it with your favorite cheeses, and shape it into the classic boat form. Don’t worry if it’s not perfect—it’s all about enjoying the process and savoring the cheesy goodness together.

Host a Khachapuri Tasting Party

Not all Khachapuri are the same! Host a tasting party featuring different regional variations like Adjaruli, Imeruli, and Megruli. Prepare or buy these variations and let your guests vote for their favorite. Add some Georgian wine to the mix, and you have a perfect evening of food exploration and friendly competition.

Pair Khachapuri with Georgian Wines

Georgia is known for its rich winemaking tradition. Pair your Khachapuri with a selection of Georgian wines like Saperavi or Rkatsiteli. Create a cozy atmosphere with some traditional Georgian music in the background and toast to the country’s vibrant culinary heritage.

Virtual Khachapuri Cooking Class

Join a virtual cooking class to learn from a Georgian chef or food enthusiast. It’s a great way to pick up tips and tricks while connecting with people around the globe who share a love for this cheesy delight. By the end, you’ll have a homemade Khachapuri to enjoy and a new skill to show off.

Share the Love Online

Post your Khachapuri creations on social media with a fun caption or a quirky story. Use hashtags related to Khachapuri Day and tag your friends to spread the word. You can even challenge them to make their own and see who can create the cheesiest masterpiece. Khachapuri Day Timeline12th centuryCheese Breads Take Shape in Georgia’s “Golden Age”Scholar Darra Goldstein notes that breads closely resembling khachapuri likely developed during medieval Georgia’s flourishing 12th‑century court culture, when wheat bread and local cheeses were central to feasting traditions. [1]1639–1649Archangelo Lamberti Describes Samegrelo Cheese BreadItalian missionary Archangelo Lamberti records a cheese‑filled bread eaten in Samegrelo, cited by modern Georgian researchers as one of the earliest written references to what later becomes known as khachapuri.[1]19th centuryDistinct Regional Styles of Khachapuri EmergeBy the 1800s, Georgian regions had developed recognizable styles such as the round Imeretian, the cheese‑topped Megrelian, and the boat‑shaped Adjarian, reflecting local ingredients and coastal or highland food customs. [1]Late 20th centuryKhachapuri Spreads as an Everyday Georgian Street FoodDuring the late Soviet and early post‑Soviet years, khachapuri moved from home kitchens to urban bakeries, cafeterias, and kiosks throughout Georgia, becoming a convenient, inexpensive staple for workers and students. [1]2010Economists Launch the Khachapuri IndexResearchers at the International School of Economics at Tbilisi State University introduce the “Khachapuri Index,” tracking the cost of ingredients for an Imeretian khachapuri as a practical gauge of inflation and regional living costs. [1]

Cheese Breads Take Shape in Georgia’s “Golden Age”

Scholar Darra Goldstein notes that breads closely resembling khachapuri likely developed during medieval Georgia’s flourishing 12th‑century court culture, when wheat bread and local cheeses were central to feasting traditions. [1]

Archangelo Lamberti Describes Samegrelo Cheese Bread

Italian missionary Archangelo Lamberti records a cheese‑filled bread eaten in Samegrelo, cited by modern Georgian researchers as one of the earliest written references to what later becomes known as khachapuri. [1]

Distinct Regional Styles of Khachapuri Emerge

By the 1800s, Georgian regions had developed recognizable styles such as the round Imeretian, the cheese‑topped Megrelian, and the boat‑shaped Adjarian, reflecting local ingredients and coastal or highland food customs. [1]

Khachapuri Spreads as an Everyday Georgian Street Food

During the late Soviet and early post‑Soviet years, khachapuri moved from home kitchens to urban bakeries, cafeterias, and kiosks throughout Georgia, becoming a convenient, inexpensive staple for workers and students. [1]

Economists Launch the Khachapuri Index

Researchers at the International School of Economics at Tbilisi State University introduce the “Khachapuri Index,” tracking the cost of ingredients for an Imeretian khachapuri as a practical gauge of inflation and regional living costs. [1]


FAQ
Is Khachapuri Day celebrated outside of Georgia?
Yes! In recent years, Khachapuri Day has become popular worldwide, especially in Eastern Europe and the U.S. Georgian restaurants often host events featuring different Khachapuri styles, including the classic Adjaruli (boat-shaped bread) and Imeruli (round bread). Some cities, such as New York, even host pop-up events where chefs teach participants to make Khachapuri, celebrating Georgian cuisine.
Where did Khachapuri get its iconic boat shape?
The Adjaruli Khachapuri, with its boat-like shape, comes from the Adjara region of Georgia. This coastal area on the Black Sea inspired the unique form, representing a boat with cheese and egg as the “cargo.” It’s said to have symbolized the importance of the sea to locals. The egg, sitting in the center, represents the sun, adding an extra layer of meaning to this traditional food.
Do all Georgians eat Khachapuri the same way?
No, there are many styles, and each region has its traditions. In the mountainous Svaneti region, Svanuri Khachapuri is made with spiced potatoes instead of cheese. In contrast, Imeruli Khachapuri has a simpler round shape with cheese filling, while Megruli adds a cheese layer on top. Each variant has its twist, and locals feel strongly about their regional style.
How is Khachapuri linked to Georgia’s social events?
Khachapuri plays a central role in Georgian gatherings. It’s a staple at feasts called “supras,” where it’s served alongside wine and traditional toasts. Often, guests participate in cooking Khachapuri together, strengthening social bonds. The bread’s aroma and flavors are tied to hospitality, symbolizing warmth and abundance in Georgian culture.
What misconceptions do people have about Khachapuri?
Many think Khachapuri is simply “Georgian pizza.” However, it’s far more than that. While it’s bread-based and topped with cheese, it has distinct flavors and techniques that differ from pizza. Georgian cheese, like Sulguni or Imeruli, is essential, and the dough’s texture is softer and fluffier. It’s a meal with deep-rooted cultural meaning, unlike a pizza.
Is Khachapuri considered a national symbol of Georgia?
Absolutely! Khachapuri is so beloved that the Georgian government measures inflation by its cost in a “Khachapuri Index.” This reflects its cultural importance. While it’s not an official emblem, it’s a powerful culinary symbol. Many Georgians see Khachapuri as a representation of Georgian identity, bringing a sense of national pride.
What’s the trickiest part of making Khachapuri?
Getting the dough just right is the challenge. It needs to be soft yet strong enough to hold its shape. The cheese blend is also critical; Georgian cheese is slightly sour and elastic, giving Khachapuri its unique taste. Timing is essential, as the egg should be warm but not fully cooked when served. Achieving this balance takes practice!
Are there other dishes like Khachapuri in nearby cultures?
Yes, several nearby regions have similar breads with cheese. In Turkey, “pide” resembles Khachapuri but is often topped with ground meat. Armenia has “matnakash,” an airy bread sometimes stuffed with cheese. However, the distinctive cheese and egg mix of Khachapuri make it unique to Georgia.
Is there a unique superstition tied to Khachapuri?
Yes! In some regions, Georgians believe that if you make a perfect Adjaruli Khachapuri on your first try, you’ll have good luck in love. The egg’s sunny position symbolizes hope and new beginnings, which some say attract romance. The custom isn’t widely practiced, but it adds a fun twist to baking.
What are some new trends in Khachapuri making?
Chefs worldwide are experimenting with Khachapuri, adding ingredients like truffle oil, spicy sausage, or vegan cheese. Fusion Khachapuris mix different cuisines, such as adding Mediterranean olives or Mexican spices. Modern takes keep the traditional shape but introduce unique fillings, bringing Georgian flavors to a global audience.