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day · fixed · Wachtebeke (Provinciaal domein Puyenbroeck) BE

KETNET Zomerfestival

Nieuw kinderfestival van de provincie en Ketnet (opvolger van Popeiland) met De KetnetBand, #LikeMe en thematische beleefzones.

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Marketing angleinferred

Activate family-friendly brand experiences through a major kids' festival featuring popular Ketnet talent and immersive themed zones.

Relevance 65medium intent
  • Partner with KetnetBand for exclusive branded performances or meet-and-greets
  • Create Instagram-worthy thematic zones aligned with #LikeMe fan culture
  • Sponsor family activity stations to drive foot traffic and brand awareness among parents
  • Launch pre-festival social contests targeting kids and families to build event buzz

Programme

KETNET Zomerfestival is a collaboration between KETNET and Provincie Oost-Vlaanderen for a summer event for children up to 14 years and families, with experience, discovery and fun at the centre. The new children's festival replaces the previous Popeiland event. The festival has received the 'Accessible Event' label from Inter Vlaanderen, recognising organisers who consciously focus on inclusion and barrier-free enjoyment. [ "Live performances by De KetnetBand, Waiko, #LikeMe and DJ Ketnet", "Five interactive themed zones: Junior, Fun, Game, Chill, and Splash zones", "Meet Ketnet presenters Lee & Emma and cast of #LikeMe", "Full-day music and animation programme (13:00–19:00)", "Accessible event with sensory-friendly spaces, sign language interpretation, and inclusive facilities", "Approximately 2,000 family visitors attended the 2026 edition" ]

Line-up
De KetnetBandWaiko#LikeMeDJ Ketnet

Wednesday 24 June 2026

13:00–19:00: Main stage performances (De KetnetBand, Waiko, #LikeMe, DJ Ketnet); five interactive zones throughout domain; meet-and-greet with Ketnet presenters and #LikeMe cast; games, activities and water entertainment