Keep Kids Alive Drive 25 Day
Keep Kids Alive Drive 25 Day encourages drivers to slow down to 25 mph in areas where children walk, bike, or play. The goal is simple: help families feel safer on the streets.
Partner with automotive, insurance, and safety brands to amplify neighborhood speed-awareness campaigns through community pledges, local events, and grassroots social media activation.
- Before/after speed data from neighborhoods that adopted Drive 25 signs—show real safety wins
- Parent testimonials: how one yard sign changed driver behavior on their street
- Bike rodeo photo galleries and safety tips for families to share locally
- Challenge: #Drive25 pledge posts from neighbors, schools, and local police departments
Keep Kids Alive Drive 25 started in the summer of 1998. Tom Everson, a teacher from Omaha, had the idea during a run. The phrase came to him as he passed a street where children often played.
He sketched a simple logo and shared it with local police. Soon after, the first yard sign went up in a neighborhood. Drivers began to slow down. Observers noticed more brake lights and better awareness. That small change encouraged Everson to keep going.
He created a nonprofit group to spread the message. By 1999, cities like Oro Valley, Arizona, added trash-bin decals to remind drivers every week. Speeds dropped, and families noticed.
Over time, the effort expanded far beyond signs. Schools joined in. Police officers added the campaign to safety events. Parents asked for signs in more neighborhoods.
Today, Keep Kids Alive Drive 25 has reached over 1,700 communities across 49 states. From Alaska to Florida, more people are joining. The message stays simple: drive slower where kids live and play.
What began as a moment during a run turned into a national movement. Everson’s idea became a lasting way to protect children. This day now brings people together each year to support safer streets for everyone.
Display safety reminders
Hang yard signs or decals around your street or driveway. These gentle visuals prompt people to reduce speed. They help build awareness, especially in areas with kids.
Invite neighbors to pledge
Ask neighbors to pledge to slow down to 25 mph in play zones. Use flyers or a simple online form. A small promise can connect people and signal care.
Hold a bike rodeo
Set up a bike handling course in a safe spot. Teach kids safe riding skills and stopping. Invite a local officer or group to help with tips.
Share a social media burst
Post reminders with your own photos or graphics. Use a hashtag like #Drive25 to reach local drivers. A shared post can spark friendly reminders far and wide.
Make it a classroom moment
Ask teachers or parents to discuss safe driving habits with kids. A short chat or poster can reach both students and drivers at pick-up.
Organize a “slow roll” drive
Gather a few cars to drive at 25 mph through your neighborhood. Wave to kids and residents. A slow procession grabs attention without interrupting.