Jaarmarkt Lier
De jaarmarkt van Lier op de Grote Markt en omliggende straten, een vast augustus-evenement in de stad.
ⓘ Recurring event. The 2026 date is the usual window; confirm the exact date closer to the event.
Activate local and regional retail, food, and hospitality brands around mid-August with hyperlocal event sponsorships and foot-traffic campaigns tied to Lier's annual fair.
- Spotlight local vendors and artisans participating in the Jaarmarkt
- Partner with regional F&B brands for tasting booths and pop-ups during the fair
- Drive tourism to Lier with 'discover the Grote Markt' travel content
- Promote early-bird vendor registration and sponsorship opportunities for next year
The Jaarmarkt Lier takes place on the Grote Markt, Eikelstraat, and Zimmerplein in the heart of the city from 17:00 to 22:00. This is a traditional summer evening market that brings together local vendors and community members in Lier's historic centre. Avondmarkten are among Flanders' most popular summer events, offering visitors a relaxed walk along different stalls while experiencing the unique atmosphere of the city centre, drawing visitors from Lier itself and from the wider Antwerp region. ["Spread across three locations: Grote Markt, Eikelstraat, and Zimmerplein in historic city centre", "Multiple vendor categories including market traders and food/beverage stands", "Summer evening atmosphere with shopping and leisure browsing", "Accessible to both local residents and regional visitors", "Food and drink vendors available during event", "Gezellige (cosy) summer evening outing in an historic Belgian townscape"]