day · fixed · Hoogstraten (Hoogstraten centrum) BE
Jaarmarkt Hoogstraten
De traditionele jaarmarkt van Hoogstraten met handelaars, kramen en kermissfeer in het centrum.
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Marketing angleinferred
Activate local retail and F&B vendors with a traditional fair campaign targeting community foot traffic and seasonal shopping in Hoogstraten's town center.
- Spotlight local vendors and artisans participating in the fair
- Behind-the-scenes fair setup and carnival atmosphere content
- Family-friendly activities and food stall highlights
- Year-round tradition angle—nostalgia and community gathering
Programmetypical · 2026 TBC
A centuries-old tradition dating back to 17th-century livestock markets , the Jaarmarkt Hoogstraten is held on Wednesday, 3 June 2026 . Vendors with traditional products — regional produce, crafts, lifestyle goods, and gastronomy — access a footfall of thousands in a single day . It occurs during the week-long Heilig Bloedfeesten (31 May – 7 June), one of Belgium's oldest continuously-observed religious procession traditions .
- Historically the annual marketplace for traders in the northern Kempen region
- Traditional product categories: regional produce, craftsmanship, lifestyle, and gastronomic goods
- Part of a broader week featuring two major processions, fairground, and a community fun run
- Attracts families and younger demographics, especially via the evening Heilig Bloedfestival with live performances
- Reconfigured 2026 layout: vendors relocated to Loenhoutsebaan due to traffic changes
- The procession features Biblical scenes, medieval Flemish costumes, regional guilds, choirs, and musicians