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National Invasive Species Awareness Week

As our ecosystem faces challenges, some strive to preserve native flora and fauna by managing the impact of invasive species.

AnimalsNature & EnvironmentPlants & Flowers45
Marketing angleinferred

Position your brand as an environmental steward by sponsoring or co-hosting invasive species awareness events and educational content that drives local community engagement and positions your company as a conservation leader.

Relevance 45medium intent
  • Partner with local environmental groups to host a 'Know Your Invasive Species' webinar series featuring expert speakers
  • Create shareable infographics about invasive species in your region and encourage employees/customers to post with branded hashtags
  • Sponsor a local invasive species removal event and document employee volunteer participation for PR and internal culture storytelling
  • Develop educational content (blog, video) on how consumers can identify and report invasive species in their area

History

National Invasive Species Awareness Week began in 2010 by a broad coalition of groups, including Weed Science Society of America, Monsanto, Dow AgroSciences, Entomological Society of America, and the National Network of Invasive Plant Centers.

These organizations and companies created briefing papers, networking events, and seminars throughout the wee of Invasive Species Awareness to inform the public about the hazards that come with invasive species.

According to the day’s main website, it is estimated that 50,000 species of plants and animals in the United States are non-native. 5,000 of those non-native plants and animals are considered to be invasive because of the ecological damages they cause to those inhabiting the environment. Invasive species also cause economic damages, threatening business that thrives off of the environment.

While the number may appear to be small, the damage that invasive species can do can destroy hundreds of populations of important animals and plants that benefit the environment through mutual relationships rather than feed off of the environment parasitically.

This example is why National Invasive Species Awareness Week exists, so everyone can take an initiative towards saving those habitats!


How to celebrate

Attend a Local Event

Each year, these same companies all come together, hosting events from locally to internationally to help find potential solutions to this ever pervading problem. Find out about events near you sponsored by National Invasive Species Awareness Week so you can learn about the invasive species in your area and learn how to handle coming across that species. You can also attend college seminars that are taught by your local college professors and speakers in the environmental sciences department.

Learn More About Invasive Species

Native animals and plants can be some of the most beautiful parts of your world, but as non-native animals and plants come into the picture, some can be considered dangerous to the environment. Do some research online about the invasive species in your region, learn the history of that species and see how you can contribute to helping your environment.

Share With Others

Post about this day on social media using the hashtag to get your friends involved in this cause of combatting invasive species in your local area.