theMarketing Calendar
Log inSign up
← All days
day · fixed · day 14 of 365

International Kite Day

Soaring objects in the sky, dancing and twirling in the wind! A fun way to bring color and joy to any outdoor space.

Hobbies & ActivitiesItems & Things35
Marketing angleinferred

Drive retail kite sales and travel bookings to India's Kite Festival by positioning January as the season for outdoor adventure and cultural experiences.

Relevance 35medium intent
  • Kite Festival in Gujarat: A 2,000-year tradition comes alive with millions of colorful kites and illuminated night skies
  • DIY Kite Day: Simple guide to flying kites in your local park this January
  • From ancient China to modern India: The cultural history of kite flying and why it matters today
  • Kite Festival travel packages: Experience the magic of tukkals and traditional Indian cuisine

History

Although no one knows exactly when their use began, it is estimated that kites have been around for more than 2,000 years and likely originated in China.

One legend is that a Chinese farmer had trouble keeping his hat on in the wind, so he tied it to a string and when it blew away, he hung on to the end of the string. Thus, the first kite.

The first written record of kite flying can be found from 200 BC when a Chinese general used a kite to fly over a city he was attacking with the intention of measuring how far his troops would need to tunnel to enter.

Kite flying in India seems to be more recent, happening approximately 500 years ago as recorded in paintings from the Mogul Period. One theme related to this period was the use of a kite for a young man to drop messages to the young woman he loved who was being held in seclusion away from him.

Many people aren’t aware of the fact that International Kite Day originated in India, in the state of Gujarat, which is famous for the amount of festivals taking place there every year.

The inhabitants of Gujarat begin manufacturing the kites months in advance so they can be sure to have enough, as millions of people visit Gujarat during it.

The kite festival, called Uttarayan in Hindi, celebrates the day that winter ends and summer begins, as well as the upcoming harvest season. In addition, the kites are meant to symbolize the spirits of the gods that are awaking from their deep winter sleep.

In the past, kite-flying in India had been a sport practiced by royalty and the very wealthy, but in more recent years it has become a festival for all the people who come from all over the country (and even the world!) to take part in.

This might include people from Japan, Italy, the UK, Canada, Brazil, Indonesia, Australia, the USA, Malaysia, Singapore, France, and China.


How to celebrate

Travel to Gujarat, India for the Kite Festival

Certainly there are people who enjoy traveling and would jump at the opportunity to be in Gujarat for the actual festival on January 14th! What could be a better way to enjoy the day than actually participating in the festival where International Kite Day first began. It is guaranteed to be an absolutely incredible experience that will be remembered for the rest of your life. This will be a day with many thousands, or even millions, of colorful kites that will be floating above the area. In addition there will, of course, be enormous amounts of delicious, traditional Indian dishes available at all hours of the day and night, and a plethora of new people to meet and friends to be made. Aside from the numerous food stalls and of course the kites, the kite festival also hosts many performers putting on acrobatic shows as well as other entertainers, so not a moment goes by that something exciting doesn’t happen! The celebration starts at 5 a.m. and goes on all day and all evening, until late at night. The evening is the most memorable part, when illuminated kites known as tukkals, are filled with lights and candles and launched into the air, creating an unforgettable spectacle in the dark sky.

Go Fly a Kite

Even for those who aren’t able to be in Gujarat for International Kite Day, that does not mean they cannot enjoy it in their own way. An ideal way to do this would be to simply purchase a kite and take it to a nearby park to fly it. There is something about a breezy day spent with a kite in hand that is incredibly relaxing, so most people will be able to enjoy the day anyway. Learn How to Make KitesSince International Kite Day falls in the middle of winter for those in the northern hemisphere, the weather might not always cooperate for kite-flying purposes. Even so, it’s still possible to celebrate the day by preparing for it and learning how to create a kite! Make them small or large. Even if they can’t be used immediately, they also make great decorations! Do a little online search to find out how to make some of these:Diamond Kite Whether flat or curved, this is the traditional shape that most people imagine when they think of kites. It may also be called an Indian Kite or a Malay Kite.Box KiteThese might be rectangular, hexagons or other shapes. Their frames make them three-dimensional and are relatively stable.Snake KiteThese creative kites are made with a soft head that curves down into a tail. They are often brightly decorated to resemble dragons, caterpillars, fish or other animals.Bird KiteThis kite has a cross frame for support, and then wings that stick out the sides. Covered in paper or plastic, it resembles a bird and is often decorated with feathers, a beak and more features.

Enjoy International Kite Day with Family

In fact, for those who have a child/children, perhaps this would be a great day to spend some quality time together. All too often these days parents and children rarely even speak to each other anymore, so preoccupied are both sides with their technological gadgets. A small picnic and an afternoon spent outdoors may well be just what the family needs to have a talk and laugh together, and feel closer to each other.


FAQ
How did kite flying become popular in Gujarat, India?
Kite flying in Gujarat became popular through cultural traditions tied with Uttarayan. Historically, kites might have been introduced to India via Muslim traders or Chinese pilgrims, gradually evolving into a communal celebration from royal sports. The establishment of the International Kite Festival in 1989 further popularized it globally.
What significance do kites hold during the festival of Uttarayan?
In Gujarat’s Uttarayan festival, kites symbolize the awakening of the gods from winter slumber, marking joy, freedom, and the rejuvenation of life. This symbolism resonates deeply during International Kite Day through the cultural practice of flying kites.
How is International Kite Day celebrated in different parts of the world?
While most vividly celebrated in Ahmedabad, International Kite Day sees diverse celebrations across countries like Japan, Italy, and the USA, where enthusiasts gather at kite festivals, participate in competitions, and enjoy cultural performances.
What are some unique kite styles associated with the festival?
Common kite styles include box kites, diamond kites, and snake kites, each displaying vibrant colors and creativity. These kites are integral to the festival, showing the skill and artistry of kite makers.