International Boys’ Day
Embracing the uniqueness of boyhood, cherishing strengths, and celebrating the joy in every spirited moment of life.
Position your brand as celebrating boys' emotional well-being and quality time through gift-giving, experiences, and activities that matter to them.
- 'Show Him He Matters' gift guides for boys across age groups
- Father-son/mentor-boy activity ideas tied to your product category
- Emotional wellness messaging: 'It's OK for boys to have feelings'
- User-generated content campaign: parents sharing their favorite boy moments
International Boys’ Day got its start in 2018 when it became a project of Dr. Jerome Teelucksingh from Trinidad and Tobago.
At this time, Dr. Teelucksingh issued letters to various NGOs and government leaders, encouraging them to participate in the inaugural observance of this event. It may have been founded in response to the United Nations’ celebration of the International Day of the Girl Child in 2012.
Dr. Teelucksingh is a strong proponent of the need to support boys and men, and in 1999 he was also the founder of International Men’s Day.
Sometimes called the International Day of the Boy Child, this day aims not to oppose girls but to recognize that both genders need help and support as they grow into men and women who will shape the future of the planet and society.
One hope for the day is that boys can be raised in homes and communities that will overcome various harmful influences of society, such as the need for machismo and bravado.
Instead International Boys’ Day encourages teaching and modeling for boys values that include honor and integrity so that they can contribute to their families and society, making the world a better place for both boys and girls.
Show Some Appreciation to Boys
This is a perfect opportunity to make sure the boys in your sphere of influence are cared for and shown appreciation. While some boys may have received the message that it’s not cool or macho to have feelings, they desperately need to know that they are loved and valued. On International Boys’ Day, show a boy how much he means to you by writing him a letter, taking him out to lunch, giving him a big awkward hug, or finding some other way to make a big deal out of him being the amazing boy that he is!
Spend Time With a Special Boy
Different boys have different interests, so take some time on International Boys’ Day to connect a bit more. Parents, grandparents, other family members, and friends can do some research to find out the best way to enjoy time with a boy, whether he enjoys hiking, swimming, playing video games, or some board games. Carving out time to spend with a boy doing what he enjoys is a wonderful way to celebrate this day!