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International I Hate Coriander Day

A strong aversion to that polarizing herb, it can turn a beloved dish into a culinary challenge for discerning taste buds.

Food & Drink35
Marketing angleinferred

Capitalize on a niche but passionate community of coriander haters by selling anti-coriander merchandise and promoting coriander-free food options.

Relevance 35medium intent
  • Share memes celebrating coriander-free dishes and recipes
  • Launch limited-edition 'I Hate Coriander' branded merchandise
  • Partner with restaurants to highlight coriander-free menu items
  • User-generated content campaign: #CilantroFree stories and alternatives

History

So, where did this hate for coriander begin? Well, it all started a few years ago when a group on Facebook popped up called I Hate Coriander.

The group involved a bunch of like-minded individuals who simply hated the herb! They would send messages and create posts about their dislike for coriander and their sheer bafflement at anyone who enjoyed eating it.

You may think that this was a tiny little group, but it actually has hundreds of thousands of members! In fact, the group even sell their own merchandise, so it is clear to see that there is a big worldwide group of people who simply hate coriander. And while coriander aren’t the same, they do come from the same plant and so for those cilantro haters who feel left out, this day could be for you as well!


How to celebrate

Avoid All Coriander

Well, an obvious place to begin is by making sure you do not have coriander with any of your meals. If you are someone who doesn’t mind the herb or even enjoys eating it, you should try and refrain from eating it on this date.

Let Others Know

If you are someone who considers themselves part of the I Hate Coriander crew, you may want to celebrate this day by voicing your hate for the green herb. You can post social media memes and graphics that show your dislike for coriander.

Grab Some I Hate Coriander Merch

You may even want to consider getting yourself some of the I Hate Coriander merchandise and sporting it for the day so that everyone you come into contact with can understand your sheer hate for the widely used herb.