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Heritage Days / Journees du Patrimoine

Region-wide open-monument weekend on the theme 'Our Landscape, Our Legacy', opening normally inaccessible heritage sites.

45
Marketing angleinferred

Drive foot traffic and tourism revenue by promoting exclusive access to heritage sites and partnering with local hospitality and retail businesses during the open-monument weekend.

Relevance 45medium intent
  • Behind-the-velvet-rope: showcase normally closed heritage sites your audience can visit
  • Local guide partnerships: feature expert-led tours and heritage experiences
  • Heritage + hospitality bundles: promote nearby hotels, restaurants, and shops during the event weekend

Programmetypical · 2026 TBC

The Heritage Days / Journées du Patrimoine permit visitors each year to rediscover the city and appreciate it with fresh perspective, discovering often little-accessible places. For its 38th edition, the Heritage Days invite you to rediscover tangible and intangible heritage and explore hidden gems rarely open to the public on September 19 and 20. The 2026 theme celebrates "our landscape, our legacy" within Urban's annual theme of urban landscapes, proposing to explore Brussels through its built, natural, social, and everyday landscapes, its icons and panoramic views.

  • The 2025 edition drew 50,000 visitors, more than doubling the prior year's 20,000.
  • Visitors explore buildings, take guided tours and walks, attend exhibitions and workshops
  • the 2025 edition featured 217 activities.
  • Several sites open their doors for the first time or are newly renovated, with highlights including historic buildings and gardens.
  • The event draws thousands of visitors from Brussels, Wallonia, Flanders, and beyond.
  • A free festival coordinated by Urban inviting exploration through themed heritage experiences.
  • Visitors explore sites that are usually not easily accessible to the public.
  • Thousands of visitors from Brussels-Capital Region, Wallonia, Flanders and beyond
  • ~50,000 attendees in recent editions
  • families, architecture enthusiasts, cultural heritage visitors.