National Happy Hour Day
Head over to your local bar or pub with friends and family on Happy Hour Day and enjoy legendary discounts on your favorite alcoholic beverages.
Drive foot traffic and beverage sales by promoting exclusive Happy Hour discounts and limited-time drink specials to working professionals and social drinkers.
- 'Happy Hour is here—tag your crew and claim your discount' (social engagement)
- Email blast: 'November Happy Hour specials—your favorite drinks at unbeatable prices'
- In-store signage: 'Celebrate National Happy Hour Day with 50% off select cocktails'
- Influencer partnerships: bartenders/lifestyle creators showcasing signature Happy Hour drinks
We’re all familiar with it, having seen the advertisement at both bar and restaurant in every corner of the known world. But where did this term first begin, and how did it come to spread across the world? The first instance of the term is difficult to trace, as it was a common reference throughout the centuries, most notably in King Henry V by Shakespeare, where he states “Therefore, my lords, omit no happy hour that may be given furtherance to our expedition.”
As a reference to a particular time of entertainment, however, it can be traced to a much more specific date, in 1913 it originated from the United States Navy. It took only the length of World War I for the term Happy Hour to refer to all periods of indulgence, including smoking, wrestling, boxing, music, movies, and dancing. As a reference to a point of drinking, however, it made its appearance during the prohibition, the term “Happy Hour” referred to that time spent at a speakeasy before retiring to restaurants no longer able to serve alcohol.