theMarketing Calendar
Log inSign up
← All days
month · month · day 244 of 365

Happy Cat Month

Schedule a check-up at the vet, buy some healthy treats, or cook up a chicken and share with your cat to make sure you do indeed have a happy cat.

AnimalsCats45
Marketing angleinferred

Drive September pet care spending by positioning vet visits, premium treats, and cat wellness products as essential to cat happiness and health.

Relevance 45medium intent
  • Is your cat truly happy? Take our wellness checklist and discover what your feline friend really needs.
  • September spotlight: Vet-approved treats and enrichment toys that transform cat care from neglect to love.
  • Happy Cat Month myth-busting: Why your cat needs as much attention as your dog (and how to give it).

History

Happy Cat Month is brought to us by the CATalyst Council to help spread education and awareness about the health, welfare, and importance of companion cats. There’s a misconception that cats are incredibly self-reliant, and just don’t need the kind of molly-coddling you find with dogs. The truth is that cats are incredibly social animals, and they require the same level of care and attention that we lavish on our dogs. But the current idea of what a cat is causing a problem where cats aren’t as enriched, loved, and taken care of health wise as is needed.

The CATalyst Council was was formed after two meetings, Re-Branding Felix and the CATalyst Summit. On the heels of these events the non-profit entity was formed with a focus on Veterinary Medicine, Shelter/Animal Welfare, members of industries related to the organizations efforts like Cat Fanciers, the Media, and various commercial companies. Since its formation they’ve been working to advance the image of cats as caring, affectionate, and needing of human care as much as any pet. Through their efforts they work to bring awareness to cat owners to get their cat’s quality veterinary care, preventative medicines, and that products for cats are safe and suitable for our feline friends.